SEO Specialist

1 Day ago • 5-8 Years

Job Summary

Job Description

The SEO & ASO team at WinZO Games is responsible for all search engine optimization and app store optimization activities. The role involves creating and managing an SEO and ASO roadmap, performing technical audits, and collaborating with cross-functional teams to achieve KPIs. The specialist will monitor trends, create innovative content, and implement automation for efficiency. This role requires a hustler mindset, a passion for innovation, and a drive to learn and improve. Responsibilities include driving relevant traffic and user acquisition, ensuring optimization strategies are best-in-class, and working closely with tech teams. The ideal candidate will take initiatives with complete ownership and drive execution.
Must have:
  • 5-8 years of relevant SEO & ASO experience
  • Well-versed in Google & app store algorithms
  • Strong communication skills
  • Expertise in Google Analytics or similar platform
  • Proficient in Microsoft Office/Google Docs
  • Solid grasp of HTML/CSS and JavaScript
Perks:
  • Flat and transparent culture
  • Informal workspace with vibrant culture
  • Opportunity to solve challenging problems
  • Complete ownership of the product
  • Opportunity to work with incredible peers

Job Details

About WinZO Games  

WinZO is India’s largest social gaming platform aiming at building an astronomical tech strong gaming ecosystem in India. WinZO, in a short span of time has emerged as the leanest Series C funded gaming startup in the Indian startup ecosystem. WinZO has so far raised over $100MM and handles more than 5 Bn+ micro transactions monthly, a number which is fast growing. With a vision of becoming a household name for Bharat catering to their entertainment needs through interactive engagements, Paavan Nanda (Co-Founder, WinZO, Zostel & ZO Rooms) and Saumya Singh Rathore (Co-Founder, WinZO, Ex-Chief of Staff & Growth- ZO Rooms, Zostel, Ex-Times Group), are aggressively building the platform to not just capture market opportunities but also explore and maximize potential of social interactions as consumption drivers. Both of them are putting together WinZO piece by piece using tech and data to create a transparent and unique gaming experience for its users. 

WinZO hosts 100+ games in 12+ languages, has a user base of 200 million of which 80% users consuming the app in vernacular languages. WinZO has always yearned to mentor, guide and onboard games to be culturally relevant for Bharat. It also provides opportunities for housewives to translate and earn which empowers them economically. A 150+ members strong team with stellar professionals coming from global tech giants and companies such as Google, Amazon, Flipkart, McKinsey etc, WinZO is funded and backed by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group and Kalaari. 

Our vision to create a 'Made in India for the World' tech product has taken a big leap with our global expansion in Brazil. Our recent presence at the Brazil Game Show 2023 marked a historic moment, showcasing India's prowess at a global stage. WinZO is continually working towards revolutionizing the gaming ecosystem by creating a complete entertainment package through a slew of interactive features. Speaking of the larger picture the platform is driving unique initiatives that are constantly attempting to nurture and groom developers.


WinZO Values: 

Integrity, Excellence Perseverance, Fine Judgment, Agility 


About the Role: 

SEO & ASO team owns all search engine optimization & app store optimization activities, including content strategy, link building, and keyword strategy. The goal is to maximize visibility and accelerate growth through targeted optimization strategies for both search engines and app stores. You will take charge of the complete Strategy, Planning, and Optimization. You will be working in a fast-paced environment which will require you to take initiatives with complete ownership, manage multiple projects, and drive execution with stakeholders.


What you will do: 

  • Create and manage an SEO and ASO roadmap to capture a significant share of voice on Google Search and app stores for high-intent and high-volume searches, driving relevant traffic and user acquisition to the platform.
  • Performing periodic technical audits on the WINZO website/pages, making short- and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CWV (core web vitals) etc.
  • Work closely with the cross-functional team - Product team, Tech team, Design team etc., - to achieve the overall SEO & ASO KPIs. 
  • Monitor the latest SEO and ASO trends, best practices, and techniques to ensure that optimization strategies are best-in-class. 
  • Create innovative content experiences that would attract and delight target audiences and set us apart from the competition. This would include coming up with mobile-first content ideas that users can read, view, watch, interact with, and share. 
  • Working closely with tech teams to identify and implement standard processes and automation to bring repeatability, efficiency, and massive scale in execution.


What you should have: 

We’re looking for people with a hustler mindset, who are curious, eager to learn new things, with a passion for innovation, and work to be a little better every single day. This is not solely based on whether a candidate has previously done similar work or not. We’re looking for someone dynamic with below qualities in generous quantities to perform well in this role –

  • 5 to 8 years of relevant SEO & ASO experience mandatory 
  • Must be well-versed in Google Algorithm updates & app store algorithms
  • Strong communication skills and ability to clearly and effectively articulate thoughts and points Solid expertise in Google Analytics or similar web analytics platform. 
  • Advanced computer skills and proficient in Microsoft Office (Excel) or Google Docs/Sheets 
  • Solid grasp of HTML/CSS and understanding of JavaScript.


What we offer you: 

  • A flat and transparent culture with an incredibly high learning curve
  • A swanky informal workspace which defines our open and vibrant work culture
  • Opportunity to solve new and challenging problems with a high scope of innovation
  • Complete ownership of the product and chance to conceptualize and implement your solutions
  • Opportunity to work with incredible peers across departments and be a part of the Tech revolution
  • Most importantly, a chance to be associated with big impact early in your career


At our core, we’re a creative company. Ideas are where we live, and we love building magical products. It’s not just about features, it’s also about how they make people feel. So, we build at the intersection of the technical and the romantic. And it all starts with people, the right team that cares deeply about our mission, values, and our users. We value diversity. We are an equal opportunity employer: we do not discriminate based on race, color, religion, gender, ethnicity, or disability status.

Download our app for a better understanding - https://www.winzogames.com/


Come join our rocketship!



Similar Jobs

Virtusa - UI/UX Architect

Virtusa

Andhra Pradesh, India (Hybrid)
7 Months ago
4ThePlayer - REMOTE JavaScript Developer

4ThePlayer

(Remote)
2 Weeks ago
Synechron - UI Developer

Synechron

Mumbai, Maharashtra, India (On-Site)
6 Hours ago
Tide - CRM Marketing Manager

Tide

(Remote)
1 Day ago
Canva - Senior Frontend Engineer - Help Content and Findability

Canva

Melbourne, Victoria, Australia (Remote)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Nagarro - Senior Staff Engineer, .Net Fullstack

Nagarro

Gurugram, Haryana, India (On-Site)
6 Months ago
OpenText - Software Security Research

OpenText

Bengaluru, Karnataka, India (On-Site)
7 Months ago
Microsoft - Senior Software Engineer

Microsoft

Vancouver, British Columbia, Canada (On-Site)
1 Week ago
PlayStation Global - Senior Software Engineer

PlayStation Global

Dublin, County Dublin, Ireland (On-Site)
3 Weeks ago
Canva - Frontend Engineer – Export Team

Canva

Sydney, New South Wales, Australia (Remote)
1 Month ago
Zenoti - Senior Product Specialist

Zenoti

Costa Rica, Mato Grosso Do Sul, Brazil (On-Site)
1 Day ago
Instrumental - Growth Engineer

Instrumental

(Remote)
1 Day ago
CoolGames - Game Developer Internship

CoolGames

North Holland, Netherlands (Hybrid)
1 Month ago
Jellyfish - Senior Production Manager

Jellyfish

Mumbai, Maharashtra, India (Hybrid)
2 Days ago
Western Digital - Intern - Software Development

Western Digital

Prachin Buri, Thailand (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in New Delhi, Delhi, India

Google - Product Excellence Manager, Ads Platform

Google

Gurugram, Haryana, India (On-Site)
2 Weeks ago
Simple Viral Games - Android Developer Intern

Simple Viral Games

Bengaluru, Karnataka, India (On-Site)
9 Months ago
WongDoody - Service Design Lead

WongDoody

Pune, Maharashtra, India (On-Site)
1 Day ago
IMC - HR Operations Associate

IMC

Mumbai, Maharashtra, India (On-Site)
23 Hours ago
Assystems - Hydrology Engineer

Assystems

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Bluevine - Senior DevOps Engineer

Bluevine

Bengaluru, Karnataka, India (Hybrid)
7 Months ago
Google - Software Engineer III, Android, Google Play Apps

Google

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
DNEG - Digital Matte Painter

DNEG

Mumbai, Maharashtra, India (On-Site)
4 Months ago
PwC - Manager-Data Engineer|Pune

PwC

Pune, Maharashtra, India (On-Site)
7 Months ago
Assystems - Design Lead – Solar (Mechanical)

Assystems

Gurugram, Haryana, India (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

WinZO is the largest social gaming and interactive entertainment platform in India. Launched in early 2018, the Company partners with third-party developers to host games on their Android and iOS apps, where users can enjoy personalized multiplayer gameplay experiences. 


The platform is available in 12 languages such as English, Hindi, Gujarati, Marathi, Bengali, and Bhojpuri, with over 175 million registered users. The WinZO platform facilitates over 5 billion micro-transactions per month across a portfolio of 100+ games. 


WinZO is focused on building an enthusiastic community of gamers and gaming influencers in Tier 2 – 5 cities in India. The Company envisions a future where the WinZO platform can deliver a culturally relevant and enjoyable experience in the Indian gaming ecosystem, monetized through a unique micro-transaction model.​​


WinZO, a series-C funded venture, has raised $100 million from Marquee gaming and entertainment investors such as Griffin Gaming partners, Courtside ventures, Maker’s fund, all of whom made their first investment in the Indian start-up ecosystem through WinZO.

New Delhi, Delhi, India (On-Site)

New Delhi, Delhi, India (On-Site)

New Delhi, Delhi, India (On-Site)

New Delhi, Delhi, India (On-Site)

New Delhi, Delhi, India (On-Site)

New Delhi, Delhi, India (On-Site)

New Delhi, Delhi, India (On-Site)

New Delhi, Delhi, India (On-Site)

New Delhi, Delhi, India (On-Site)

View All Jobs

Get notified when new jobs are added by WinZO

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug