The Advertising Creative Intern will assist in planning and executing user acquisition ad campaigns, ensuring content quality and timely delivery. Responsibilities include producing social media ad content, incubating creative ideas, and managing account operations. The role involves monitoring current trends, adapting content for different platforms, and assisting with material design and production. The intern will also track ad performance to continuously refine and explore new creative strategies.

Must Have

• Currently enrolled undergraduate student or above
• Able to intern 4+ days a week for 3+ months
• Passionate about games and a loyal fan of Otome games
• High degree of understanding and enthusiasm for the company's products
• Rich experience using Douyin, Xiaohongshu, and Weibo

Good to Have

• Major in directing/advertising or related fields preferred
• Long-term internship preferred
• Highly sensitive to current hot topics, a '5G surfer' and 'meme master' preferred
• Wild and imaginative creativity, great imagination, and good internet sense
• Experience in creating high-quality fan-made content and excellent works preferred
• Sunny and outgoing, flexible in thinking, responsible, good at sharing and expressing, and proactive in communication

Job Description

1. Assist in planning and executing user acquisition advertising campaigns, assist in controlling content quality and tone, and ensure timely delivery of advertising materials.

2. Assist in producing social media advertising content, incubating high-quality creative content, and completing content release and account operations.

3. Monitor current hot topics and popular online creative ideas, and produce corresponding content ideas that fit the platform characteristics of different channels.

4. Assist in the design and production of some materials (including but not limited to copywriting, images, videos, etc.).

5. Monitor advertising metrics and material performance, continuously iterating and exploring new excellent creative content.

Job Requirements

1. Currently enrolled undergraduate student or above, with a major in directing/advertising preferred. Able to intern 4+ days a week, for a period of 3+ months; long-term interns are preferred.

2. Passionate about games, a loyal fan of Otome games, with a high degree of understanding and enthusiasm for the company's products.

3. Rich experience using Douyin, Xiaohongshu, and Weibo; highly sensitive to current hot topics; "5G surfer" and "meme master" preferred.

4. Possesses wild and imaginative creativity, great imagination, and good internet sense; experience in creating high-quality fan-made content and excellent works preferred.

5. Sunny and outgoing, flexible in thinking, responsible, good at sharing and expressing, and proactive in communication.