Social Media Manager at FitXR in United States

Job Summary

Job Description

Social Media Manager with experience in consumer tech or gaming to drive engagement and foster brand loyalty.

Must have:

Social Media
Content Creation
Community Management
Data Analytics

Good to have:

Immersive Tech
Influencer Marketing
Video Editing
Brand Storytelling

Perks:

Unlimited Leave
Remote Work

6 skills required

required for this role

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Job Details

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

We've built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.

tldr

We're seeking a Social Media Manager to join our dynamic team. You'll spearhead our brand's online presence, engaging with our community, growing our follower audience and creating compelling content to drive engagement and foster brand loyalty.

This role offers high visibility within the organization, collaborating closely with cross-functional teams and senior leadership to elevate our social media efforts and amplify our brand's impact.

What you’ll find here

A highly collaborative marketing team of multi-disciplinary specialists, who manage a huge range of experimental and high-impact product initiatives - your thoughts, challenges and ideas are actively encouraged!
An ambitious but ambiguous environment - we’re here to build a category-defining brand and product that radically changes how people experience fitness. This means there is no defined path for us to follow: we’re breaking new ground every day and learning as we do. You’ll thrive here if you’re as passionate as us about changing people’s lives for the better while being comfortable navigating ambiguity and creating your own certainty in the uncertain
A culture built on delivering greatness, iterating, sharing feedback and trying new things - we want you to take bold bets focused on driving value to our customers, and tell us what you learn if it doesn’t work!
A highly invested senior leadership team who believe our people are what will take our business to the next level - they are your teammates, cheerleaders, coaches, support team - working beside you as we build the #1 immersive fitness app in the world
Strong foundations, but an openness to work your way - we have a high quality bar when it comes to delivery, but teams have the freedom to self-organize how they achieve this
An excellent benefits package - see below

Where you'll spend your time

Diving into our digital community, engaging with followers, and amplifying their voices to shape our brand's online presence - while our analytics team provides insights, you'll be the advocate for our audience
Crafting compelling narratives and content strategies - ideas can originate from various sources, both internal and external; your responsibility is to curate and execute the most impactful storytelling with both our customers and trainers
Driving the creation, execution, and optimization of social media campaigns that foster strong connections with our audience
Collaborating closely with our cross-functional teams to align social media efforts with overall marketing objectives and company goals.
Experimenting with innovative approaches and emerging trends in social media to drive engagement, enhance brand visibility, and uncover new opportunities
Maintaining clear communication channels within your team and across departments to ensure cohesive brand messaging and continuous refinement of social media strategies
Creating social content including videos such as reels and tiktok videos.
Editing and social video pre and post production
Engaging with FitXR community in both public and private channels
Boosting highly engaged post to drive follower growth
Crafting and managing micro influencer program with performance incentives
Managing influencer relations and contracts under the guidance of the department.

We'd love to see from you

You are a seasoned Social Media Manager and have worked in consumer tech or gaming - bonus if you’ve cut your teeth on immersive technologies!
You are a seasoned content creator and have experience creating reels, stills and videos and editing for brand intention.
You're hands-on, and you’d go above and beyond to make the marketing team and the company growth successful
You are customer-obsessed and have experience in communicating with audiences
You have experience growing social media followers on Facebook, Instagram, X and TikTok.
You have proficiency with social media data analytics and reporting.
You are able to craft a cohesive and consistent IG grid to represent a premium brand but yet not unrelatable or corporate.

Our mission is to make fitness fun and accessible for everyone. To build inclusive products, we need to build an inclusive team. Please know that this list is indicative and that we would still love to hear from you even if you feel you are only a 75% match. Skills can be learnt, diversity cannot. We promote a diverse and inclusive culture at FitXR.