Sr. Manager, Brand, PR & Communications

Smarsh helps regulated organizations capture, archive, and harness their communications data. This role, reporting to the VP of Brand Marketing, is for a Brand, PR & Communications Senior Manager to drive brand visibility, reputation, and influence across global markets. The manager will lead integrated brand, PR, and communications strategies, positioning Smarsh as a leader in communications intelligence and a trusted partner for compliance-driven innovation, leveraging AI for compelling content and campaigns.

Must Have

• Execute a brand strategy that positions Smarsh as the market leader.
• Ensure consistent brand expression across all channels, campaigns, and experiences.
• Partner with design, product, and BU marketing teams for brand storytelling and creative execution.
• Measure and report on brand health, share of voice, media sentiment, and coverage quality.
• Lead global PR strategy, AIO optimized/discoverable, to elevate Smarsh’s presence.
• Build and maintain strong relationships with journalists, analysts, and industry influencers.
• Manage executive visibility programs, including media interviews and thought leadership.
• Own crisis communications response with clarity, speed, and confidence.
• Oversee development and execution of integrated brand and communications campaigns.
• Collaborate with demand generation, product marketing, and digital teams.
• Lead development of core messaging, press materials, thought leadership, and customer success storytelling.
• Partner with business units to source and nurture customer advocates.
• Turn customer success into compelling stories, testimonials, logos, and use cases.
• Activate advocates across PR, media, case studies, speaking engagements, and integrated campaigns.
• 10+ years of experience in global brand management, PR, or communications.
• Proven success developing and executing integrated brand, PR, and communications strategies.
• Strong experience managing agencies, media, and influencer relationships.
• Expertise in reputation management and crisis communications.
• Demonstrated experience managing and mentoring direct reports.
• Exceptional writing and storytelling skills.

Perks & Benefits

• Opportunity to shape a category-defining brand at the forefront of AI and communications intelligence.
• Collaborative, values-driven culture that celebrates curiosity, initiative, and integrity.
• Visibility and partnership with senior leadership.
• Chance to make an immediate, measurable impact.
• Working with the latest in AI/ML technology.
• Global organization that values diversity.
• Providing opportunities for everyone to be their authentic self.
• Smarsh leadership, culture, and commitment to developing our people have garnered Comparably.com Best Places to Work Awards.

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.

Summary

At Smarsh, we help regulated organizations capture, archive, and harness their communications data — turning compliance into a strategic advantage. We’re now seeking a Brand, PR & Communications Senior Manager to elevate how the world sees and experiences the Smarsh brand.

In this role, you’ll drive brand visibility, reputation, and influence across global markets. Reporting to our VP of Brand Marketing, you’ll lead integrated brand, PR, and communications strategies that showcase Smarsh as the category leader in communications intelligence and the trusted partner for compliance-driven innovation.

This is a strategic, high-impact position for a communications leader who thrives at the intersection of brand storytelling, reputation management, and data-driven marketing—leveraging AI to create more compelling content, insights, and campaigns that amplify impact.

How will you contribute?

Brand Leadership

• Execute a brand strategy that positions Smarsh as the market leader in communications intelligence and compliance innovation.
• Ensure the Smarsh brand is expressed consistently and powerfully across all channels, campaigns, and experiences.
• Partner with design, product, and BU marketing teams to bring the brand to life through clear, data-backed storytelling and creative execution.
• Measure and report on brand health, share of voice, media sentiment, and coverage quality, benchmarking against key competitors to track brand strength, perception, and progress.

Public Relations & Media

• Partner with the VP of Brand Marketing to lead global PR strategy that’s AIO optimized/discoverable to continue to elevate Smarsh’s presence across top-tier technology, financial services, and compliance media.
• Partner with our U.S. and U.K. PR agencies to build and maintain strong relationships with journalists, analysts, and industry influencers.
• Identify and engage with both traditional media and digital influencers to amplify Smarsh’s leadership in data, AI, and compliance-driven innovation.
• Manage executive visibility programs, including media interviews, thought leadership platforms, speaking opportunities, and awards.
• Own crisis communications response with clarity, speed, and confidence during sensitive or high-impact situations.

Campaign & Content Oversight

• Oversee development and execution of integrated brand and communications campaigns that advance Smarsh’s positioning and market visibility.
• Collaborate with demand generation, product marketing, and digital teams to align storytelling with pipeline goals and product narratives.
• Lead development of core messaging, press materials, thought leadership, and customer success storytelling that highlights real-world impact.

Customer Advocacy

• Partner with business units to source and nurture customer advocates aligned to key products, regions, and segments.
• Turn customer success into compelling stories, testimonials, logos, and use cases that reinforce Smarsh’s leadership.
• Activate advocates across PR, media, case studies, speaking engagements, awards, and integrated campaigns.

What will you bring?

• 10+ years of experience in global brand management, PR, or communications — ideally within B2B technology, SaaS, or regulated industries.
• Proven success developing and executing integrated brand, PR, and communications strategies that drive measurable impact.
• Strong experience managing agencies, media, and influencer relationships across regions.
• Expertise in reputation management and crisis communications, with sound judgment and strategic agility.
• Demonstrated experience managing and mentoring direct reports.
• Exceptional writing and storytelling skills — able to translate complex technology into clear, compelling narratives.
• Collaborative, agile, and results-driven leader who thrives in fast-paced, high-growth environments

Why Smarsh?

• At Smarsh, we don’t just help organizations meet compliance requirements — we empower them to turn their communications data into intelligence. You’ll join a global team of innovators who are shaping the future of compliance, AI, and data activation for some of the world’s most trusted brands.
• Opportunity to shape a category-defining brand at the forefront of AI and communications intelligence.
• Collaborative, values-driven culture that celebrates curiosity, initiative, and integrity. Learn more about our Guiding Principles here.
• Visibility and partnership with senior leadership and the chance to make an immediate, measurable impact.

The above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process.

The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training.

Local cost of living assessments are done for each new hire at the time of offer.

About our culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.