Sr. Programmatic Associate

In this role, you’ll lead the planning, execution, and optimization of complex digital advertising campaigns for our client, a leading financial services company. You’ll combine technical expertise, strategic thinking, and a passion for innovation to drive data-driven media performance. The ideal candidate is detail-oriented, analytically strong, and experienced in managing multiple campaigns, mentoring junior team members, and driving process improvements.

Senior Programmatic Associate Responsibilities:

• Lead the setup, management, and optimization of paid media campaigns using manual and AI-enabled methods.
• Conduct QA of campaign setups, workflows, bidding strategies, and dynamic creative optimizations.
• Collaborate with cross-functional teams to develop and execute effective media strategies aligned with marketing objectives.
• Analyze campaign performance data, interpret AI-driven insights, and provide actionable recommendations to improve ROI.
• Oversee campaign budgets, pacing, and bid strategies across multiple initiatives.
• Troubleshoot and resolve campaign delivery and performance issues.
• Drive workflow automation and reporting enhancements to improve operational efficiency.
• Prepare and present detailed campaign performance reports to internal stakeholders.
• Mentor and train junior associates in campaign management and optimization best practices.
• Ensure compliance with brand, privacy, and platform policies.
• Stay current with programmatic trends, platform innovations, and best practices.

Senior Programmatic Associate Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–8 years of hands-on experience managing paid media or programmatic campaigns.
• Advanced proficiency with DV360, The Trade Desk, Amazon DSP, and CM360, as well as ad delivery and reporting systems.
• Strong analytical, communication, and project management skills.
• Excellent organizational skills and attention to detail.
• Proven ability to work independently and manage multiple projects in a fast-paced environment.
• Experience with AI copilots, automation dashboards, and campaign setup tools.
• Advanced understanding of data feeds, APIs, and ad reporting systems.
• Proficiency with data visualization tools and advanced Excel or Google Sheets skills.
• Certifications in programmatic platforms (e.g., DV360, The Trade Desk) (preferred).

Perks & Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning & Ongoing Training.
• Education Reimbursement.

*Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.