Staff Product Marketing Manager

Nium

5-8 Years | Bangalore, Karnataka, India (Hybrid) | Full Time | 5 months ago

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Job Summary

Nium, a global leader in real-time, cross-border payments, is seeking a Staff Product Marketing Manager to lead go-to-market efforts for its products. This role involves close collaboration with Product, Sales, and Marketing teams to define messaging, drive product launches, and enhance Nium's market positioning. The ideal candidate will leverage deep payments industry knowledge, storytelling abilities, and market intelligence to connect product development with market needs and customer demands. Responsibilities include defining Ideal Customer Profiles, conducting market research, generating insights for messaging and positioning, identifying high-potential customer segments, and developing targeted campaigns. The role also encompasses owning the go-to-market strategy, defining differentiated messaging, leading product launches, and providing sales enablement through compelling materials like pitch decks and battlecards.

Must Have

5-8 years in product marketing (payments/fintech)
Deep payments ecosystem understanding
Experience launching enterprise products
Skilled in translating technical products
Strong collaboration and influencing skills
Excellent communication skills

Good to Have

Experience marketing APIs/developer-led products
Familiarity with regulated financial environments
Experience with enterprise customers/partners

Perks & Benefits

Competitive salaries
Performance bonuses
Sales commissions
Equity for specific roles
Recognition programs
Medical coverage
24/7 employee assistance program
Generous vacation programs
Year-end shutdown
Flexible hybrid working environment
Role-specific training
Internal workshops
Learning stipend
Company-wide social events
Team bonding activities
Happy hours
Team offsites

Job Description

Nium, Global Leader in Payments

Nium, the global leader in real-time, cross-border payments, was founded on the mission to deliver the global payments infrastructure of tomorrow, today. With the onset of the global economy, its payments infrastructure is shaping how banks, fintechs, and businesses everywhere collect, convert, and disburse funds instantly across borders.

Its payout network supports 100 currencies and spans 220+ markets, 100 of which in real-time. Funds can be disbursed to accounts, wallets, and cards and collected locally in 35 markets. Nium's growing card issuance business is already available in 34 countries. Nium holds regulatory licenses and authorizations in more than 40 countries, enabling seamless onboarding, rapid integration, and compliance – independent of geography. The company is co-headquartered in San Francisco and Singapore.

About the Role

We’re looking for a Staff Product Marketing Manager to lead go-to-market efforts for all ourNium products. Based in India or Singapore, this role will partner closely with Product, Sales, and Marketing to define messaging, drive launches, and help position Nium as the leader in payments infrastructure.

You’ll combine deep payments industry knowledge with storytelling and market intelligence. You’ll help connect what we build with what the market needs, and what customers want.

Responsibilities

Own the Ideal Customer Profile targeting &
Conduct external research and collaborate with business and product teams to deeply understand the behaviours and needs of segments within each ICP (Ideal Customer Profile).
Generate actionable insights to inform messaging, positioning, and product development. Structure Nium’s products together into a consolidated product offering for each ICP & create compelling pitch for each ICP
Identify high-potential customer sets and work with the broader marketing team to reach them through targeted campaigns, events, whitepapers, and other channels.
Partner with business teams to support acquisition and growth initiatives.
Customer and Market Insights
Go-to-Market Strategy and Execution
Own the go-to-market strategy and execution across all Nium products.
Define differentiated messaging and positioning that resonates with decision-makers in fintech, banking, payroll, and adjacent verticals.
Lead product launches and key announcements in collaboration with Product, Sales, Marketing, and Communications.
Structure customer communications around new product releases in partnership with the product team.
Sales Enablement and Strategic Support
Develop compelling sales enablement materials, including pitch decks, product one-pagers, battlecards, and demos.
Act as a strategic advisor to regional sales teams, ensuring alignment between market needs and product narratives.
Continuously analyze customer feedback, market trends, and the competitive landscape to refine product and marketing strategies.

Requirements

5-8 years in product marketing, ideally in payments or fintech.
Deep understanding of the payments ecosystem—payouts, FX, collections, compliance, and financial infrastructure.
Proven experience launching Enterprise focused products, preferably payment products and driving adoption in global markets.
Skilled in translating complex technical products into simple, compelling stories.
Strong collaborator who can influence across product, sales, marketing, and executive teams.
Excellent verbal and written communication skills.
Able to create high-impact materials with limited direction.
Comfortable in a fast-paced, global, high-growth environment.

Preferred Qualifications

Experience marketing APIs or developer-led products.
Familiarity with regulated financial environments and regional nuances.
Background in working with enterprise customers or partners.

What we offer at Nium

We Value Performance: Through competitive salaries, performance bonuses, sales commissions, equity for specific roles and recognition programs, we ensure that all our employees are well rewarded and incentivized for their hard work.

We Care: The wellness of Nium’ers is our #1 priority. We offer medical coverage along with 24/7 employee assistance program, generous vacation programs including our year-end shut down. We also provide a flexible hybrid working environment (3 days per week in the office).

We Upskill Ourselves: We are curious, and always want to learn more with a focus on upskilling ourselves. We provide role-specific training, internal workshops, and a learning stipend.

We Constantly Innovate: Since our inception, Nium has received constant recognition and awards for how we approach both our business and talent opportunities. Check out CNBC World’s Top Fintech Companies 2024.

We Celebrate Together: We recognize that work is also about creating great relationships with each other. We celebrate together with company-wide social events, team bonding activities, happy hours, team offsites, and much more!

We Thrive With Diversity: Nium is truly a global company, with more than 33 nationalities, based in 18+ countries and more than 10 office locations. As an equal opportunity employer, we are committed to providing a safe and welcoming environment for everyone.

For more detailed region-specific benefits: https://www.nium.com/careers#careers-perks

For more information visit www.nium.com

Depending on your location, certain laws may regulate the way Nium manages the data of candidates. By submitting your job application, you are agreeing and acknowledging that you have read and understand our Candidate Privacy Notice located at www.nium.com/privacy/candidate-privacy-notice.