TCG/Marketing Promotion 담당

3 Weeks ago • All levels • Marketing • $4,008,000 PA - $7,008,000 PA

Job Summary

Job Description

As a marketing promotion specialist for the new trading card game 'Xross Stars,' you will be responsible for a range of marketing activities. This includes developing and executing marketing strategies, digital marketing, SNS operation, and event planning. The role involves raising awareness and promoting sales of the TCG through digital marketing, social media management, and event organization. You will also be involved in the planning and execution of promotional strategies for new products, managing media plans and creative direction for advertisements, managing social media and other owned media to release information, creating press releases and handling media relations, planning and operating events (store tournaments, large-scale tournaments, online events), and analyzing sales data to improve strategies. This is a service launch phase with opportunities for new business growth.
Must have:
  • Experience in marketing or promotion
  • Knowledge of digital marketing and SNS
  • Strong interest in VTubers, streamers, and trading card games
  • Basic PC skills (Excel, PowerPoint, etc.)
Good to have:
  • Experience in trading card game promotion
  • Experience in game-related promotion
  • Experience in dealing with advertising agencies
  • Image/video creation skills

Job Details

仕事内容

"100年先のesportsのために"をビジョンに掲げ、esports教育事業やesports関連事業を展開しています株式会社Game & Co.にて、下記業務をお任せします。

4月にリリース発表のありました新たなトレーディングカードゲーム『Xross Stars』のマーケティング戦略立案から実行、効果測定まで一連の業務を担当。
デジタルマーケティング、SNS運用、イベント企画などを通じて、TCGの認知度向上と販売促進をしていたく方を募集しています。

現在サービス立ち上げ期であり、今後は新規事業のグロースや、別サービスの展開をしていく予定の為、これまでのご経験によっては、新規事業の立ち上げにも関わって頂けます。

【主な業務内容】 ・新商品のプロモーション戦略立案と実行
・メディアプランの作成と広告クリエイティブのディレクション
・SNS等オウンドメディアの運用と情報発信
・プレスリリースの作成とメディアリレーション
・イベント(店舗大会、大型大会、オンラインイベント)の企画・運営
・販売データ分析と戦略改善

必須スキル

・マーケティングまたはプロモーションの実務経験
・デジタルマーケティング/SNSに関する知識・情報
・VTuberや配信者、トレーディングカードゲームへの強い興味と理解
・基本的なPCスキル(Excel, PowerPoint等)

歓迎スキル

・トレーディングカードゲームのプロモーション経験
・ゲーム関連のプロモーション経験
・広告代理店との折衝経験
・画像/動画制作スキル

求める人物像

・Brave groupのパーパス『世界に、日本の冒険心を』ミッション『80億の、心をうちぬけ』を一緒に体現できる方
・自発的な貢献意欲を発揮し、新しい事への挑戦を楽しめる方
・試行錯誤をしながら自己成長を実感したい方
・自身の仕事に責任を持ち圧倒的スピードで実行できる方
・妥協せず細かい部分まで品質にこだわれる方
・互いにリスペクトしチームで業務を遂行できる方

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Japan (On-Site)

Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

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