[UPLIVE Team] Senior User Acquisition Specialist (App)

Amanotes is seeking a Senior User Acquisition Specialist to own and execute UA strategy for a portfolio of 3-5 mobile apps. This role involves managing large-scale budgets across various channels like Meta, Google Ads, and TikTok, defining launch strategies for new titles, and collaborating with product, monetization, creative, and data teams. The ideal candidate will have 3+ years of hands-on UA experience in the mobile app industry, deep knowledge of the mobile growth stack, and fluent English skills.

Must Have

• Own and execute UA strategy for a portfolio of 3-5 mobile apps titles.
• Manage large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs.
• Act as an expert in one of Meta, TikTok, Google UAC, or SDK networks.
• Define UA launch strategies for new titles, including pre-registration campaigns.
• Define conceptual creative strategies and testing processes.
• Collaborate closely with Product, Monetization, Creative, and Data teams.
• Stay ahead of trends by conducting market research and competitive analysis.
• 3+ years of hands-on UA experience in the mobile app industry.
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs.
• Self-driven, able to communicate goals, needs, and reports.
• Experience with ad monetization and strong working relationships with ad networks.
• Fluent English (written + speaking).

Good to Have

• Experience in UA for apps in Utility or AI genre.
• On top of the latest apps, trends, and live events.
• Solution-oriented, self-motivated, and gets things done.
• Comfortable with uncertainties and changes in a fast-paced environment.
• Curious, proactive learning and knowledge-hungry learner.

Perks & Benefits

• Competitive salary, 100% salary during probation.
• Performance bonus with 30% of company profit shared with no cap.
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check.
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year.
• Annual flexi-budget (9,400,000 VND/year) for well-being & personal development.
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time.
• Monthly/Bi-monthly team activity allowance.
• Company learning trip to top profit-gaining countries (e.g., Korea, Japan).
• Sponsored sports activities: badminton, soccer.
• Sponsored overseas conferences and industry events for all levels.
• Modern equipment/AI tools provided.

WHAT YOU WILL DO

• Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
• Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
• Define UA launch strategies for new titles, including pre-registration campaigns
• Define conceptual creative strategies and testing processes
• Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
• Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

QUALIFICATIONS

• 3+ years of hands-on UA experience in mobile app industry
• Strong preference for candidates with experience in UA for apps in Utility or AI genre
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
• Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
• Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
• Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

• You are on top of the latest apps, trends, and what’s happening in live events
• Solution-oriented, self-motivated and have the attitude to get things done
• Comfortable with uncertainties and changes in a fast-paced environment
• Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER

• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• ••Modern equipments/AI tool provided.

How To Apply?

Click the button or contact us at talents@uplive.zone

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.