[UPLIVE Team] User Acquisition Specialist (Game)

Amanotes is seeking a User Acquisition Specialist to launch and scale new music games globally through organic and non-organic channels. This role involves managing UA campaigns across various platforms, analyzing market and campaign data to define strategies, and collaborating with creative and vendor teams to optimize performance. The ideal candidate will have 1-2 years of performance marketing experience and strong analytical skills.

Must Have

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegrack, etc.)
• Analyze data through market and competitor performance, ad campaign metrics, A/B testing creatives, and revenue/product metrics to understand user behaviors and define UA strategy
• Work closely with Creative teams to provide UA insights to improve product marketability
• Work closely with global vendors/ad networks to optimize campaigns
• Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

Good to Have

• Love music and music-related products
• Love to interact with mobile music games/apps
• Prior experience in the gaming industry
• Being comfortable with data and turning multiple sources of data into insights
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• Fanatic learner: proactive learning and sharing knowledge

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)

WHAT YOU WILL DO

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegrack, etc.)
• Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
• Work closely with Creative teams to provide UA insights to improve product marketability
• Work closely with global vendors/ ad networks to optimize campaigns
• Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

QUALIFICATIONS

• 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
• Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
• In-app marketing experience for driving deeper conversions
• Data analysis, Strategic & Tactical planning, Problem solving
• Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
• Good communication (English writing and speaking skills)
• Possess a creative mindset and an instinct for identifying trends.
• Customer-oriented, Innovative, Emotional intelligence
• Hunger and humble for learning, sharing, teamwork and self-development
• Resilient and adaptable under changes and uncertainties

• WILL BE A PLUS
• You love music and music-related products
• Love to interact with mobile music games/ apps
• Prior experience in gaming industry
• Being comfortable with data and turning multiple sources of data into insights
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• Fanatic learner: proactive learning and sharing knowledge

How To Apply?

Click the button or contact us at talents@uplive.zone

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.