Vice President, Brand & Experience Strategy

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

As a VP Strategy, you will lead client engagements (brands within a portfolio, projects, and pitches) with complete autonomy and supporting resources. You’ll partner closely with account, creative, CRM & social strategy colleagues to establish vision, cross-channel approach, and execution from briefing to campaign launch. You will present strategy frequently to clients and become part of their trusted partner team that helps guide the work in the right direction.

What makes a successful candidate:

• You are energized by working closely with executive leadership in a high-stakes, fast-moving environment.
• You live for crafting presentations and love the pressure of a big pitch moment.
• You think in headlines and frameworks—and always ask, “What’s the story?”.
• You are an exceptional writer with a gift for framing, flow, and logic.
• You are lightning-fast in Keynote, Google Slides, and/or PowerPoint.
• You are resourceful, organized, unflappable, and deeply collaborative.
• You move fluidly between strategic rigor and creative intuition.
• You thrive working autonomously, getting into the weeds and moving from project to project.

Responsibilities

• Provide cross-channel marketing program leadership for the client’s owned digital experiences. This role is responsible for strategy and program definition as well as stewarding activation across owned and paid channels including (Site, CRM, Social, Content and Media).
• Define a digital program's strategic vision and business goals to guide strategy development and execution to drive client business performance
• Collaborate with clients to understand their business needs and objectives, and develop recommendations and solutions to achieve them.
• Create compelling strategies for global 360 campaigns, including communication frameworks and digital & social activations
• Act as voice of consumer, developing inspiring creative briefs and strategies to bring campaigns to life in digital and beyond
• Be the trusted expert on all things consumer & culture related
• Collaborate with creative teams to help guide their ideas strategically
• Create digital roadmaps to guide execution of programs and initiatives
• Engage with clients to identify key strategic challenge(s) as well as digital business and marketing needs to be addressed; evaluate scope of strategic engagement
• Facilitate workshops and ideation sessions
• Scope and drive the development of engagements (scoping, timing, deliverables, effort)
• Identify new opportunities and bring ideas to clients in order to help grow account revenue
• Contribute to staffing and resourcing, being an advocate for strategic needs across the account
• Proactively offer and create solutions that improve Strategy processes and/or elevate its outputs

Qualifications

• 10-12+ years developing marketing strategies at an agency, consultancy or within a marketing department
• Experience across a broad range of strategic activations with the ability to orchestrate, manage and contribute to the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc.
• Familiarity with a variety of industries
• Strong presenter that can compel internal teams and clients through storytelling
• Effectively communicate complex ideas to internal and external stakeholders
• Continuously move work forward with a willingness to take action, get your hands & mind deep in the work
• Skilled in insight development and strategic direction from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools
• Strong project management skills with the ability to manage multiple projects and priorities in a fast-paced environment
• Experience advising clients (VP- to C-level) on strategic considerations and best practices for building effective digital programs and organizations
• A curiosity to stay up-to-date with emerging trends and technologies in the digital advertising industry and apply them to our strategies and campaigns

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $164,800 - $246,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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