PG India - Director

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that understanding people is at centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire individuals and move businesses forward. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more.Starcom is part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups.

Responsibilities

• Work on projects on Paid Media- SEM, Display, Social media, DV 360 on different clients
• Analyse, track and optimize on an ongoing activities basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Assistance to domain seniors in studying & forecasting market needs, planning & executing product launches and campaigns.
• Preparing of the Monthly, Quarterly & yearly digital performance with various Media & Brand team
• Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
• Study competition and recommend /implement changes to gain edge above competition
• Evaluate best practices implemented in Search, mobile or display by the teams on the various accounts and provide training to the juniors on the same