Web Experience Manager

Trend Micro is seeking a Web Experience Manager to lead the strategy, roadmap, and execution of its global web platform. This individual contributor role drives a multi-year modernization initiative, transforming the website into a modern, scalable, personalized, and AI-optimized experience. Responsibilities include defining the web vision, partnering with engineering on platform modernization, championing AI-ready content, prioritizing execution, and optimizing for measurable business impact, acting as a cross-functional connector.

Must Have

• Define the long-term vision for Trend Micro’s digital experience
• Lead a multi-year transformation of the web platform
• Partner with Engineering to evaluate, modernize, and implement core technologies
• Establish a scalable design system and component framework
• Ensure the platform meets enterprise-class standards for performance, accessibility, compliance, and security
• Drive an optimized experience for both human and LLM discoverability
• Introduce AI-powered enhancements across the digital journey
• Maintain a clear, strategic backlog that reflects business impact and user needs
• Translate ideas into actionable requirements, user stories, and sprint-ready deliverables
• Partner with design, content, and development teams to ensure smooth handoff and predictable execution
• Define and track KPIs related to engagement, conversion, SEO, Core Web Vitals, and customer journeys
• Run A/B tests, user tests, and iterative experiments to continuously improve outcomes
• Work closely with Sales, Global Web Leaders, Product Marketing, Regional teams, and Engineering
• Identify operational gaps and drive process improvements
• Act as the glue between strategic vision, technical implementation, and creative execution
• 4+ years of experience in product management or web experience ownership
• Proven success driving web platform modernization, CMS migrations, design system adoption, or large-scale digital transformations
• Strong understanding of web technologies, UX/UI principles, SEO/AEO/GEO, performance optimization, and accessibility
• Experience working in Agile environments and prioritization
• Excellent communication, collaboration, and stakeholder management skills
• Data-driven decision making with experience using analytics and experimentation tools

Good to Have

• Experience with AI-enabled content workflows, personalization engines, or LLM-aware optimization
• Experience in cybersecurity or other highly technical industries
• Familiarity with modern CMS platforms and design systems (Figma)
• Expertise in user testing, and customer journey optimization
• Understanding of global localization, multi-region web operations, and SEO/GEO requirements
• Experience partnering closely with both Marketing and Engineering organizations

Perks & Benefits

• Comprehensive health benefits and paid time off package
• Pre-partum, maternity, parental, medical leave and adoption assistance
• Mental Health Wellness Program & Annual Wellness Incentive
• 401(k) with company match
• Pet Insurance
• Collaborative and innovative culture

Web Experience Manager

----------------------

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

Proactive security starts here. TrendMicro.com

Location: This is a hybrid role with a minimum in-office requirement of 3 days per week in the Austin, Texas office located at 11305 Alterra Parkway Austin, TX 78758 or the Las Colinas, Texas office located at 225 E John W Carpenter Fwy #1500, Irving, TX 75062.

Position Summary:

Trend Micro is investing in a world-class, AI-ready digital experience that reflects our leadership in cybersecurity and accelerates our global growth. We are seeking a Web Experience Manager to own the strategy, roadmap, and execution of our global web platform transforming it into a modern, scalable, personalized, and AI-optimized experience that sets a new industry standard.

This role is an individual contributor with high influence, operating at the intersection of Marketing, Engineering, Design, Sales, and Product. You will drive a multi-year modernization initiative, shape how users experience Trend Micro across digital channels, and ensure our website becomes a strategic asset in the AI era.

Responsibilities:

Own the Web Vision & Strategy

• Define the long-term vision for Trend Micro’s digital experience, aligning with company strategy, GTM priorities, and brand evolution.
• Lead a multi-year transformation of the web platform, championing requirements that drive a modern architecture, content structures, and AI-driven enhancements.
• Position Trend Micro’s website as the industry’s best enterprise cybersecurity experience.

Drive a Modern, Scalable Web Platform

• Partner with Engineering to evaluate, modernize, and implement core technologies (CMS, component libraries, APIs, CDNs, personalization engines).
• Establish a scalable design system and component framework that supports global marketing velocity.
• Ensure the platform meets enterprise-class standards for performance, accessibility, compliance, and security.

Champion AI-Ready Content & Experience Design

• Drive an optimized experience for both human and LLM discoverability, personalization, and automated content workflows.
• Introduce AI-powered enhancements across the digital journey, including content generation, translation, experimentation, and search.
• Ensure Trend’s web presence is aligned with how AI systems interpret, summarize, and recommend cybersecurity solutions.

Prioritize What Matters & Drive Execution

• Maintain a clear, strategic backlog that reflects business impact and user needs.
• Translate ideas into actionable requirements, user stories, and sprint-ready deliverables.
• Partner with design, content, and development teams to ensure smooth handoff and predictable execution.
• Facilitate cross-functional workshops, alignment sessions, and roadmap reviews.

Optimize for Measurable Business Impact

• Define and track KPIs related to engagement, conversion, SEO, Core Web Vitals, and customer journeys.
• Run A/B tests, user tests, and iterative experiments to continuously improve outcomes.
• Report insights and recommendations to Marketing, Product, and Executive stakeholders.

Be the Cross-Functional Connector

• Work closely with Sales, Global Web Leaders, Product Marketing, Regional teams, and Engineering to gather feedback and align priorities.
• Identify operational gaps and drive process improvements across content, design, and development workflows.
• Act as the glue between strategic vision, technical implementation, and creative execution.

Qualifications:

Required Qualifications

• Bachelor’s degree in Computer Science, Business, Marketing, UX, or related field.
• 4+ years of experience in product management or web experience ownership, ideally in a SaaS or B2B enterprise setting.
• Proven success driving web platform modernization, CMS migrations, design system adoption, or large-scale digital transformations.
• Strong understanding of web technologies, UX/UI principles, SEO/AEO/GEO, performance optimization, and accessibility.
• Experience working in Agile environments and prioritization (user stories, backlog management, sprint planning).
• Excellent communication, collaboration, and stakeholder management skills — able to influence without authority.
• Data-driven decision making with experience using analytics and experimentation tools.
• Ability to balance strategic vision with hands-on execution.

Preferred Qualifications

• Experience with AI-enabled content workflows, personalization engines, or LLM-aware optimization.
• Experience in cybersecurity or other highly technical industries.
• Familiarity with modern CMS platforms and design systems (Figma)
• Expertise in user testing, and customer journey optimization.
• Understanding of global localization, multi-region web operations, and SEO/GEO requirements.
• Experience partnering closely with both Marketing and Engineering organizations.

Why Join Trend Micro?

• You will be the leader of Trend Micro’s next-generation web experience, with high visibility and influence across the company.
• You’ll define how a leading cybersecurity brand shows up across the digital landscape—including how AI systems interpret and represent our capabilities.
• You will shape a modern, scalable platform that accelerates GTM, supports innovation, and enhances our global market presence.
• You’ll be part of a company transforming cybersecurity through AI and world-class research.

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family. Here some of the top-rated benefits that employees enjoy today:

• Comprehensive health benefits and paid time off package
• Pre-partum, maternity, parental, medical leave and adoption assistance
• Mental Health Wellness Program & Annual Wellness Incentive
• 401(k) with company match
• Pet Insurance
• Collaborative and innovative culture

We are committed to fostering a professional, respectful, and inclusive work environment that promotes collaboration and high performance. We value diverse backgrounds and perspectives and welcome candidates who bring unique strengths and experiences. If you’re excited about this role and believe you can contribute and grow with us, we encourage you to apply.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

#LI-VC1

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.