WPN Retail Development Lead

About Wizards of the Coast

Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, and from Hasbro’s unparalleled portfolio of thousands of iconic marks.

Wizards’ diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit https://company.wizards.com or Wizards of the Coast on LinkedIn.

Key Responsibilities

• Develop and implement WPN growth and support strategies customized for China retail and player landscape
• Build and maintain positive relationships with WPN retailers and regional partners
• Monitor and analyze retailer performance, play activity, and community engagement
• Collaborate with global teams to localize WPN programs, campaigns, and tools for maximum relevance and impact
• Support new store acquisition, player development initiatives, and community-building strategies
• Represent the voice of China retailers internally, ensuring their needs and feedback inform strategic decisions
• Be the face of the WPN for China retailers, including proactively engaging and communicating with retailers on initiatives and programs

Who You Are:

• Proven ability in retail development, partner/channel management, or B2B account development
• Proven success working with independent retailers or small business partners
• Proficient in English and Chinese (spoken and written communication)
• Excellent relationship-building, communication, and negotiation skills
• Comfortable with ambiguity, and able to use data and insights to inspire and lead change
• Strong presentation and training skills, capable of effectively communicating program details to partners
• A proactive and self-motivated approach with a strong work ethic and commitment to partner success
• Passionate about the games industry

Travel frequency around 40 days per year.

We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

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