Analyst Relations and Customer Content Specialist

1 Month ago • 5 Years + • Digital Marketing

Job Summary

Job Description

This role is for an Analyst Relations and Customer Content Specialist within NICE's Corporate Communications team. The position focuses on shaping NICE's external voice and reputation. Responsibilities include engaging with industry analysts (like Gartner, Forrester, IDC) to build relationships, manage briefings, and support research evaluations, contributing 60% of the role. The remaining 40% involves developing customer content, such as success stories, testimonials, and case studies, to showcase the value of NICE's solutions. This involves collaborating with customers and internal teams, crafting compelling written assets, and aligning narratives with the company's brand and innovation pillars in AI, cloud, and CX transformation. The goal is to elevate NICE's perception, reinforce industry leadership, and amplify customer voices.
Must have:
  • 5+ years of experience in AR, comms, or customer marketing
  • Proven ability to build strategic external relationships
  • Exceptional written, verbal, and presentation skills
  • Strong project management capabilities
  • Ability to translate complex topics into compelling narratives
  • Comfortable engaging with executives and external audiences
Good to have:
  • Experience in technology or enterprise software sectors
  • Bachelor's degree in Communications, Marketing, or related field
  • A natural connector and storyteller
  • Humility, resilience, and growth mindset

Job Details

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

We are seeking a Analyst Relations and Customer Content Specialist to join our Corporate Communications team — an agile, innovative function shaping the external voice and reputation of NICE.

This dual-role position is an outstanding opportunity for a strategic communicator with a passion for connecting narratives, building relationships, and driving market influence. The role will be divided approximately 60% Analyst Relations and 40% Customer Content Development, with a unified purpose: to elevate NICE’s external perception, reinforce our industry leadership, and amplify the voice of our customers and advocates.

Key Responsibilities:

Analyst Relations (60%)

  • Engage proactively with industry analysts (Gartner, Forrester, IDC, and others) to foster deep, trusted relationships that strengthen NICE’s position as an innovation leader.
  • Manage analyst briefings, inquiries, and research evaluations, ensuring strategic alignment, preparation of executives, and delivery of compelling narratives and materials.
  • Support flagship analyst reports (e.g., Magic Quadrant, Wave) through strategic program management, including response development, messaging alignment, and proactive advocacy.
  • Monitor and influence industry analyst research, identifying opportunities to position NICE favorably and address potential challenges.
  • Collaborate cross-functionally with Product Marketing, Product Management, and Sales to curate differentiated, analyst-ready content and messaging.
  • Develop and maintain an annual calendar of analyst interactions, touchpoints, and content deliverables.

Customer Content Development (40%)

  • Source, develop, and publish compelling customer success stories, testimonials, and case studies that showcase the real-world value of NICE’s solutions across key industries and geographies.
  • Collaborate directly with customers, field teams, and account managers to secure participation, conduct interviews, and manage the approval process.
  • Craft highly engaging written assets including case studies, customer profiles, customer quotes, and awards submissions that reinforce NICE’s customer-first culture.
  • Align customer narratives with NICE’s broader brand voice, innovation pillars, and industry-leading capabilities across AI, cloud, digital engagement, and CX transformation.
  • Support the elevation of customer advocates through speaking opportunities, analyst interactions, and media placements.

Qualifications:

  • Bachelor’s degree in Communications, Public Relations, Marketing, Business, or a related field.
  • 5+ years of relevant experience in analyst relations, corporate communications, customer marketing, or related functions — preferably within the technology or enterprise software sectors.
  • Proven ability to build and nurture strategic external relationships with analysts, customers, and internal stakeholders.
  • Exceptional written, verbal, and presentation skills, with a demonstrated ability to translate complex topics into compelling narratives.
  • Strong project management capabilities; able to manage multiple priorities, deadlines, and stakeholders simultaneously with precision and poise.
  • A natural connector and storyteller, fueled by curiosity, creativity, and a relentless drive for excellence.
  • Comfortable engaging directly with executive leaders and high-profile external audiences.
  • Humility, resilience, and a growth mindset to thrive in a fast-paced, innovation-driven environment.

About NiCE

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.

 

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