Associate - Email Producer

About WebMD:
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp.
or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website: www.webmd.com

Education: Bachelor’s degree
Experience: 2+ years

Work timings: 6PM to 3AM

Job Summary and Responsibility
The Email Production Coordinator will play a key role in facilitating the execution of email campaigns that align with Medscape’s editorial marketing strategies. This position involves using an internal HTML editing tool to generate emails, collaborating with the Sales Planning and Editorial teams to verify intake requirements, constructing, quality assuring (QA), and launching campaigns, as well as conducting post-deployment monitoring as necessary.
The ideal candidate will develop solutions aimed at enhancing the quality and efficiency of Medscape’s MDEdge email operations. A foundational knowledge of HTML and CSS is required, along with a comprehensive understanding of ExactTarget, including Ampscript, SQL, Automations, and other related functionalities.

Responsibilities include:
● Create (manually code) HTML emails , QA email test proofs, set audience targeting, deploy campaigns

● Troubleshoot HTML rendering issues and make suggestions for coding improvements to enhance rendering across a wide range of popular email clients (Gmail, Outlook,
Hotmail, Yahoo!, etc.)
● Complete and QA campaign setups and edits in rapid succession without errors
● Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate persons for reviews and approvals
● Implement list segmentation strategies for targeted email campaigns
Qualification
● Bachelor’s degree preferred or equivalent experience with email development
● HTML coding experience for email – minimum 2 years’ experience
● VKnowledge and experience using a major third party Email Service Provider (e.g.,
Salesforce Marketing Cloud (ExactTarget), Adobe Campaign, etc)
● Strong knowledge of Adobe Dreamweaver and Photoshop is a plus
● Experience with A/B testing for email
● Excellent time-management skills, organization and project management skills, and
attention to detail
● Ability to think creatively about marketing testing techniques and options
● Ability to quickly identify and address operational and process issues
● AMPscript (SalesForce) Experience optional
○ SQL experience optional
Knowledge, Skills, and Ability
The candidate must possess the following skills:
● Proven record of collaborative work and outlook
● Ability to understand, simplify and communicate complex ideas
● Extreme attention to detail and consistency of work
● Well organized and able to balance multiple simultaneous projects
● Self-motivated, a natural problem-solver and a good communicator
● Ability to work in a fast-paced and sometimes pressurized environment