CRM Coordinator - Onboarding

Betsson Group is seeking a self-driven and detail-oriented CRM Coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.

In this role, you'll be part of the team responsible for the successful end-to-end delivery of Welcome Offers and player communications for newly registered customers across a variety of the Group’s brands, markets, and products.

As a CRM Coordinator in the onboarding team, you will actively support daily operations, contributing to initiatives designed to attract new customers and convert sign-ups into first-time depositors.

🔑 Key Responsibilities

Email Marketing

• Support CRM Managers with the creation of customer emails for conversion campaigns and welcome communications across various brands, markets, products, and languages.

• Ensure global and local sponsorship deals are effectively integrated into the onboarding journey.

• Collaborate with copywriters to ensure content is compelling, on-brand, compliant, and localised.

• Implement dynamic content and interactive elements to enhance user experience and engagement.

• Test emails across clients for consistent rendering and performance.

• Monitor key metrics (open rate, CTR, conversions) to assess effectiveness.

• Review competitor campaigns regularly to stay ahead in email marketing.

Landing Pages

• Support CRM Managers in creating high-converting, visually engaging landing pages aligned with external marketing campaigns.

• Collaborate with designers and copywriters on A/B testing and UX.

• Optimise all pages for mobile responsiveness and performance.

Project Management

• Use JIRA to manage CRM projects and communicate with stakeholders.

Supporting CRM Managers

• Map onboarding journeys and identify key touchpoints to improve conversion.

• Work with product and market teams to drive implementations.

• Assist in daily ops such as player rewards configuration and content localisation.

🤝 Main Stakeholders

• Copywriters & Design Team – Collaborate on content and visuals

• CRM Online Comms Design Manager – Improve templates and features

• CRM Projects & Solutions – Provide feedback on CRM tool enhancements

• Product & Local Market Teams – Coordinate on journey mapping and execution

✅ Requirements

Must-Have

• Minimum 1 year of iGaming experience

• Experience working in WordPress or similar CMS

• Ability to follow detailed technical instructions

• Interest in online casino, poker, or sportsbook products

• Strong project management and multitasking skills

• Excellent written and verbal English communication skills

Nice-to-Have

• Language skills in Spanish, Portuguese, Greek, Latvian, Polish, or a Scandinavian language

💼 This is a unique opportunity to work in a fast-paced, multi-brand, multi-market environment where innovation, creativity, and collaboration are at the core of everything we do.

Apply now and be part of something extraordinary.