Digital Broadcast Strategy Senior Specialist
Job Description
- Exposure to communications or marketing teams.
- Experience in broadcast, podcasting, social video, writing, or live events.
- 5+ years in content creation, video production, or gaming media.
- Experience managing multi-stakeholder projects.
- Strong grasp of gaming culture and trends.
- Confident communicator and collaborator.
- Comfortable with Adobe Creative Suite tools.
- Ability to give and receive creative feedback.
- Familiarity with localization workflows.
- Proactive mindset with a bias for action.
- Medical, dental, vision insurance.
- Matching 401(k).
- Paid time off.
- Wellness program.
- Employee discounts on Sony products.
- Potential bonus package.
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Digital Broadcast Strategy Senior Specialist
San Mateo, CA (hybrid)
From ideation to execution, this position will be responsible for supporting the creation of high-impact broadcasts tailored for gaming audiences and media as part of Sony Interactive Entertainment's Global Communication team. The role will also be tasked with creating entertaining, informative video content for SIE’s YouTube, Twitch, Instagram, social media channels, and emerging digital channels, aligning to the needs of gamers and SIE's communication needs around the world.
This role will collaborate with a wide range of internal and external stakeholders to create a variety of videogame and entertainment-related programming. Also critical to this role will be measuring results and integrating key learnings and insights into future content plans, adapting to the expectations of audiences and the needs of the business. This role will also serve as content creation support for other SIE digital communication channels, particularly in video-centric formats.
Candidates should have strong project management and production skills, and feel comfortable with Adobe Creative Suite workflows—though you won’t have to be an expert—to give informed instructions to video editors, graphic designers, and other creative resources.
What You'll Do
- Drive planning and execution for livestreams, VOD segments, social video content, and written assets like PlayStation Blog posts and scripts.
- Curate, pitch, and develop new show ideas, video segments, and creative formats tailored for gaming audiences.
- Manage the flow of content production—including timelines, stakeholder input, localization, approvals, and QA—from concept to publish.
- Collaborate with third-party partners and internal teams to align content with business priorities.
- Provide creative briefs and give informed direction to editors, designers, and agency contributors.
- Analyze content performance and audience feedback, integrating learnings into future planning.
- Support other digital content initiatives as needed, including editorial, social, and audio.
- Step in as a team player across social and communications roles when support is needed.
What We're Looking For
- 5+ years in content creation, video production, or gaming media—preferably with exposure to communications or marketing teams.
- Experience managing multi-stakeholder projects end-to-end.
- A strong grasp of gaming culture and trends, especially PlayStation’s ecosystem.
- Confident communicator and collaborator with a talent for balancing creativity and structure.
- Comfortable working in tools like Photoshop, Premiere, or related Adobe Suite apps (expert-level not required).
- Ability to give and receive creative feedback, adapt ideas to business needs, and stay flexible as scope evolves.
- Familiarity with localization workflows, subtitles/SRTs, and adapting content for global markets.
- Proactive mindset with a bias for action, curiosity, and an eagerness to learn and improve.
- Bonus: Experience in broadcast, podcasting, social video, writing, or live events.
What Makes Someone Thrive in This Role
- Brings positivity, flexibility, and strong team energy to everything you do.
- Is comfortable letting go of ideas when needed and enjoys solving creatively within constraints.
- Flags roadblocks early and doesn’t “suffer in silence.”
- Thrives in collaborative environments and knows how to balance vision with reality.
- Has a strong instinct for audience-first storytelling in a fast-moving media landscape.
*online portfolio and/or work samples will be required with every application
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
