Manager - Digital Marketing

1 Year ago • All levels • Digital Marketing

Job Summary

Job Description

PwC seeks a dynamic Digital Marketing Manager to lead online efforts, enhance brand visibility, and generate leads. This role involves developing comprehensive digital marketing strategies covering SEO, SEM, social media, and content marketing. Responsibilities include managing website content, creating content calendars, executing email marketing campaigns, and overseeing social media presence and digital advertising. The manager will track and analyze campaign performance, optimize strategies using data-driven insights, and manage the digital marketing budget. Collaboration with cross-functional teams like sales and product development is crucial. Additionally, the role involves engaging customers through webinars and events, staying updated on digital marketing trends, and developing crisis communication plans. The manager will also mentor junior marketing team members.
Must have:
  • Bachelor's degree in Marketing, Business, or Communications
  • Proven experience in digital marketing, lead generation, and SEO
  • Strong understanding of current online marketing concepts and best practices
  • Familiarity with Google Analytics, SEO tools, social media, and marketing software
Good to have:
  • Experience in HR or technology industry
  • Familiarity with HRMS or related systems
  • Knowledge of UI/UX trends
  • Excellent analytical skills and attention to detail
  • Strong communication and presentation abilities
  • Creative thinking with a results-oriented mindset
  • Proficiency in project management
  • Experience with marketing automation tools

Job Details

Line of Service

Tax

Industry/Sector

Not Applicable

Specialism

General Tax Consulting

Management Level

Manager

Job Description & Summary

At PwC, our goal is to ensure organisations are ready to build trust in the marketplace through a prepared workforce. PwC’s community of solvers combines extensive strategic knowledge with practical implementation experience to help businesses and their people thrive amid uncertainty. Our Workforce team collaborates closely to unleash the full potential of an organisation’s people, building market trust and delivering sustained outcomes.

A career with our Workforce team offers you the opportunity to guide organisations in strategically planning their future HR needs while addressing immediate HR challenges. We integrate HR functions and technology capabilities to facilitate organisational transformation, offering flexible solutions tailored to specific client requirements.

Joining us means becoming a key member of a team dedicated to automating and optimising HR processes for businesses. You will help implement cutting-edge solutions that revolutionize HR management, promoting a tech enabled, human-centric approach to enhance employee connectivity and interaction.

Your role 

 

We are seeking a dynamic Digital Marketing Manager to lead our digital marketing efforts. This role is pivotal in driving our online presence, generating leads, and enhancing brand visibility. You will leverage HR trends to engage our target audience and guide the development of marketing strategies that align with our business goals. 

Key accountabilities:

 

1. Strategy Development: 

  • Conduct research on industry trends and competitor activities to inform strategic marketing initiatives aimed at lead generation and brand positioning. 
  • Develop comprehensive digital marketing strategies that encompass SEO, SEM, social media, and content marketing. 

2. Campaign and Content Management: 

  • Oversee the creation and management of website content to ensure it is engaging, informative, and optimised for search engines. 

  • Create and manage a content calendar to ensure consistent and engaging content across digital platforms. 

  • Design and implement targeted email marketing campaigns to nurture leads and engage existing customers.

  • Oversee social media presence and manage digital advertising campaigns to increase brand awareness. 

3. Performance Analysis: 

  • Track, analyse, and report on key performance metrics for digital marketing campaigns. 

  • Utilise data-driven insights to optimise marketing strategies and improve conversion rates. 

4. Budget and Resource Management: 

  • Manage the digital marketing budget, ensuring efficient allocation of resources and cost-effective campaign execution. 

5. Collaboration and Communication: 

  • Collaborate with cross-functional teams including sales, product development, and customer service to align marketing efforts with overall company goals. 

  • Develop and maintain strategic partnerships to expand marketing reach and drive growth. 

6. Customer Engagement and Feedback: 

  • Conduct surveys and feedback sessions to understand customer preferences and refine marketing approaches. 

  • Organise webinars and events to engage the community and promote our solutions. 

7. Innovation and Digital Marketing Trends: 

  • Stay abreast of emerging digital marketing technologies and trends to keep the company competitive and ensure marketing strategies are cutting-edge and effective. 

8. Crisis Management: 

  • Develop and implement a crisis communication plan to effectively manage any negative publicity or challenges. 

9. Training and Mentorship: 

  • Provide guidance and mentorship to junior marketing team members, fostering a culture of learning and professional growth. 

Required skills, experience and qualifications 

  • Bachelor's degree in Marketing, Business, Communications, or a related field. 

  • Proven experience in digital marketing, particularly in lead generation and SEO. 

  • Strong understanding of current online marketing concepts, strategy, and best practice 

Preferred skills, experience and qualifications 

  • Experience in the HR or technology industry 

  • Familiarity with HRMS or related systems.

  • Familiarity with the latest UI/UX trends to provide insights that enhance the digital experience of our systems and apps is a plus. 

  • Excellent analytical skills and attention to detail. 

  • Strong communication and presentation abilities. 

  • Creative thinking with a results-oriented mindset.

  • Proficiency in project management. 

 

Tools and Technologies: 

  • Familiarity with Google Analytics, SEO tools, social media platforms, and digital marketing software. 

  • Experience with marketing automation tools is a plus. 

 

 

Additional application instructions 

Please attach the following documents along with your CV when you submit an online application: 

  • Academic Certificates and Transcripts, from SPM (or equivalent) onwards 

  • A copy of your NRIC or passport 

  • Recent passport size photo 

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Coaching and Feedback, Communication, Creativity, Embracing Change, Emotional Regulation, Empathy, Inclusion, Intellectual Curiosity, Learning Agility, Optimism, Payroll Accounting, Payroll Legislation, Payroll Management, Payroll Software, Payroll System Optimization, Payroll Taxes, Payroll Tax Preparation, Professional Courage, Relationship Building, Self-Awareness, Service Excellence {+ 5 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

Yes

Government Clearance Required?

Yes

Job Posting End Date

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About The Company

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with over 327,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity.


Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.

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