Marketing Events Director

About the Role

Expectations for Success

• Strategic Leadership: Define the global events strategy aligned with overall sales, marketing and business objectives, ensuring a cohesive and impactful presence across all touchpoints.
  
  
• Team Management: Lead, mentor, and develop a high-performing team, fostering collaboration, creativity, and operational excellence.
  
  
• End-to-End Event Ownership: Oversee the full lifecycle of event planning and execution—from concept through post-event analysis—for company-hosted and third-party events.
  
  
• Cross-Functional Collaboration: Partner with product marketing, sales, brand and design, public relations, marketing and sales operations, customer success, and other teams to align messaging, objectives, and outcomes.
  
  
• Vendor & Partner Management: Manage relationships with external agencies, event production partners, venues, and technology vendors to deliver high-quality experiences.
  
  
• Budget Oversight: Develop and manage global event budgets, ensuring ROI-driven decision-making and fiscal responsibility.
  
  
• Innovation & Experience Design: Champion innovative formats, emerging technologies, and fresh engagement strategies that drive both attendee satisfaction and measurable sales growth. Uncover new channels to connect with our core customer segments and translate these insights into actionable, high-impact event strategies.
  
  

• Performance Measurement: Define KPIs and success metrics; lead post-event reporting and continuous improvement initiatives based on data and feedback.
  
  

• Executive Communication & Reporting: Present event strategies, engagement plans, and post-event performance reporting to executive leadership, providing clear insights, key learnings, and strategic recommendations to guide future planning and investment.
  
  

Requirements

• 10+ years of experience in event marketing, including 5+ years in a leadership role within a technology or B2B organization.
  
  
• Proven track record of developing and delivering large-scale global events with measurable business impact.
  
  
• Strong leadership and team-building skills, with experience managing and scaling global teams.
  
  
• Excellent project management and organizational abilities; thrives in fast-paced, high-growth environments.
  
  
• Deep understanding of event marketing trends, virtual/hybrid platforms, and audience engagement strategies.
  
  
• Exceptional communication and interpersonal skills; comfortable influencing at all levels of the organization.
  
  
• Willingness to travel globally (as required).
  
  

Preferred Skills

• Experience in enterprise technology marketing.
  
  
• Familiarity with event and project management tools (e.g., Asana, Cvent, ON24, Bizzabo), marketing platforms (e.g., Salesforce, Marketo, HubSpot), and Google Suite tools.
  
• Background in experiential design, brand storytelling, or content development a plus.