Marketing Executive

Job Description:

• Manage and update official social media platforms and websites
• Copywriting for social media, website, articles
• Brainstorm and propose new promotional strategies to boost brand image and awareness
• Prepare press releases for announcements
• Manage community outreach such as liaising with KOLs and community leaders
• Manage digital promotion such as Google Ads, Meta Ads, etc.
• Develop and adapt promotional plans to align with each product release
• Conduct data analysis from social media, surveys, and ad campaigns to optimize performance

Job Requirements:

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications
• Has at least 1-2 years of relevant work experience
• Strong understanding of social media and digital marketing platforms
• Excellent communication skills in English, both written and oral
• Willingness to learn trading card games (TCG) to better promote the brand and products
• Strong problem-solving skills with the ability to think creatively and resolve challenges effectively
• Strong team player with excellent interpersonal and communication skills
• Self-motivated and proactive, with the ability to take initiative independently
• Able to prioritize tasks and manage time efficiently in a fast-paced environment
• Open to work on occasional weekends/public holidays for Company events
• Open to travel overseas for business trips when required
• Fresh graduates with relevant skills and experience are welcome to apply too

Good to Have:

• Familiarity with games, anime, or internet culture is a strong advantage
• Proficiency in Japanese, both written and oral, in order to liaise with Japanese speaking associates