Media Direction - Hybrid (Offline Focus)

Job Description

The Senior Media Direction position plays a strategic role in leading a core dedicated to a global account already consolidated in the agency. The role requires technical mastery in offline media, with depth in TV, in addition to an integrated vision between online and offline channels. The person will be responsible for connecting local and global strategies, translating data into consistent analyses, insights, and recommendations, with a focus on performance and innovation.

The role involves direct interaction with international teams, multidisciplinary team management, and active participation in campaign planning and execution decisions. The environment is structured, with support from operations and BI areas, and offers great strategic visibility.

Responsibilities

• Fluent English (especially reading and writing)
• Solid experience in offline media, with a focus on TV
• Experience in global accounts and working with international metrics
• Experience with MMM methodology applied to campaigns and planning
• Knowledge in digital media, with channel integration capability
• Leadership, organizational skills, and critical vision on results
• Good communication for interaction with different levels (client, global, regional)

Differentials

• Experience in environments with high strategic demand and performance focus
• Ability to translate data into actionable insights and consistent recommendations
• Experience with advanced research tools and digital platforms
• Resilient profile, with a senior posture and ability to lead multidisciplinary teams
• History of working on projects with high visibility and impact

Qualifications

• Lead a core team composed of management, supervision, coordination, and assistance, promoting integration with operations and BI
• Conduct daily relationship with the client, ensuring a strategic posture, security, and clarity in communication
• Interact with global and regional teams, monitoring and responding to metrics and KPIs
• Develop and present media strategies with analytical depth and focus on results
• Manage online and offline campaigns, ensuring performance, consistency, and continuous learning
• Support the digital evolution of the account, contributing with a strategic vision for the next cycles
• Work with tools such as TGI, Monitor, Instar (main), digital platforms, and research methodologies
• Use the MMM (Marketing Mix Modeling) methodology as a basis for analyses and recommendations

Additional Information

• Diversity of trajectories
• Clear and empathetic communication
• Collaboration and autonomy

Workplace: Berrini - South Zone of SP

Work model: Hybrid

Commitment to Diversity

All our vacancies are open to people of all gender identities, affective orientations, races, ethnicities, ages, religions, people with disabilities, among others. We believe that diverse teams build more creative and human solutions.

Benefits

• Flexible card (food and meal)
• Medical and dental assistance
• Internet allowance
• Pharmacy discount
• Daycare assistance
• Life insurance
• Birthday day off and children's birthday day off, regardless of age
• Career development and education platform
• Platform for access to studios and gyms
• Virtual platform for access to doctors and specialists
• Telepsychology and nutritional counseling
• And much more!

Our commitment to you

At Publicis Groupe, we believe that success begins with people who are well cared for, heard, and inspired. Here, we care about your journey, which is why we bring some of the pillars that support our culture:

• Continuous development: access to platforms such as Marcel, Udemy, and LinkedIn Learning, in addition to mentoring programs, global training, and performance cycles focused on real growth.
• Active listening: with the Moments That Matter program, we listen to our talents at key moments of the journey to transform feedback into real actions.
• Career with purpose: clear career architecture, fair merit cycles, and frequent conversations about development and aspirations.
• Integral well-being: physical and mental health initiatives, such as telepsychology, nutritional counseling, TotalPass, Lion Care, and an annual calendar of well-being actions.
• Diversity and belonging: programs such as Viva La Difference, Entre and Ampliar reinforce our commitment to inclusion, equity, and representation.
• Impact with responsibility: we act with ethics, purpose, and a focus on ESG, promoting a fairer future inside and outside the company.

Here, you are the center. And your journey matters.