Media Director

20 Minutes ago • 7 Years +

Marketing

Job Description

This role is responsible for managing the planning, negotiation, buying, and optimization of ATL and digital media, aiming to ensure advertising campaigns effectively and efficiently reach the correct audiences with a high return on investment. Responsibilities include evaluating campaign results, managing the media budget, designing integrated media strategies, leading negotiations with media and suppliers, supervising plan implementation, and ensuring integration across creative, accounts, and media teams.

Must Have:

Evaluate campaign results and metrics to optimize investment.
Manage the media area budget and ensure its profitability.
Design integrated media strategies aligned with client and agency objectives.
Lead negotiations with media and suppliers to ensure competitive conditions.
Supervise the correct implementation and monitoring of media plans.
Ensure integration between creativity, accounts and media to achieve coherent and effective campaigns.
Degree in Advertising, Marketing, Communication or related studies.
7+ years in media planning and buying, as well as leading teams.
Knowledge of ATL, BTL and digital media strategy and planning.
Knowledge of research tools, media metrics and KPIs.
Knowledge of negotiation with suppliers and media.
Knowledge of budget management and advertising investment optimization.
Leadership and management of multidisciplinary teams.
Analytical capacity and strategic vision.
Assertive communication and negotiation skills.
Innovation and adaptability to new trends.
Results orientation aligned with each client's expectations.

Perks:

Work your World Program
Working with Cancer Program
Screening Time Off
BeneficiaT (Discount platform in over 600 affiliated stores)
30 calendar days of vacation as established by law
Life and Medical Expenses Insurance
Birthday Off
Corporate Cell Phone
Assigned Parking
Extended Holidays

Add these skills to join the top 1% applicants for this job

budget-management

game-texts

Company description

"Since our birth in 1926, we have always been the leaders of change; having the intellectual quotient, technological quotient and emotional quotient, to enhance creativity and disruption has been our formula"

Overview

This role is responsible for managing the planning, negotiation, buying and optimization of ATL and digital media, with the aim of ensuring that advertising campaigns reach the correct audiences effectively, efficiently and with a high return on investment.

Responsibilities

Evaluate campaign results and metrics to optimize investment.
Manage the media area budget and ensure its profitability.
Design integrated media strategies aligned with client and agency objectives.
Lead negotiations with media and suppliers to ensure competitive conditions.
Supervise the correct implementation and monitoring of media plans.
Ensure integration between creativity, accounts and media to achieve coherent and effective campaigns.

Qualifications

Education: Degree in Advertising, Marketing, Communication or related studies.
Experience: 7+ years in media planning and buying, as well as leading teams.
Knowledge:
ATL, BTL and digital media strategy and planning.
Research tools, media metrics and KPIs.
Negotiation with suppliers and media.
Budget management and advertising investment optimization.
Skills:
Leadership and management of multidisciplinary teams.
Analytical capacity and strategic vision.
Assertive communication and negotiation skills.
Innovation and adaptability to new trends.
Results orientation aligned with each client's expectations.