Product Manager - Marketing
About the job
Summary
- 2-3 years experience in product management within AdTech or gaming
- Strong understanding of digital advertising technologies and data analytics
- Proven ability to collaborate with cross-functional teams
- Develop product vision, strategy, and roadmap
- Analyze product performance and optimize for business results
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
- Drive the development and execution of innovative product strategies for marketing technology solutions, focusing on Ad Tech challenges within the gaming industry.
- Work closely with engineering, marketing, data science, and design teams to deliver high-impact products that optimize ad performance, player acquisition, and retention strategies
- Stay at the forefront of emerging advertising technologies, trends, and best practices and integrate these into the product roadmap.
- Serve as the primary point of contact for internal and external stakeholders, ensuring alignment on product vision, timelines, and key performance indicators (KPIs).
- Ensure success and growth of the product by developing a product vision, strategy, roadmap and lifecycle management framework.
- Analyze the success of the feature once it's released to production, responsible for the usage data and patterns, and run tests to optimize & improve performance and business results
Requirements:
- Minimum 2-3 years of experience in product management or a similar role within advertising technology, marketing platforms, or gaming industries.
- Strong understanding of digital advertising technologies, data analytics, and user acquisition strategies, preferably in a gaming.
- Proven ability to work collaboratively with engineering, data science, design, and marketing teams to deliver complex products and solutions.
- Strong organizational and analytical skills, high attention to details
- A problem solver – highly inventive thinker that will provide insightful, innovative solutions to any problem
- Excellent written and verbal communication skills, with the ability to communicate complex product concepts to both technical and non-technical stakeholders.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
Employee at Playtika? Click here -
About The Company
For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
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