Product Marketing Director, Network Security

6 Minutes ago • 10 Years +
Marketing

Job Description

Forescout Technologies is seeking a strategic and business-focused Network Security Product Marketing Director. This role involves acting as the voice of the customer and market to define how Forescout delivers network security and zero trust assurance outcomes. The director will create compelling messaging, evangelize it through marketing and sales, and serve as a market expert to various internal teams, delivering clear, concise, and differentiated content.
Must Have:
  • Develop and deliver a compelling and differentiated value proposition.
  • Drive awareness by creating marketing assets like demo videos, blogs, emails, content, webinars, and interactive content.
  • Research and monitor the market and competitive landscape.
  • Provide insight to product teams to collaboratively drive product strategy and roadmap decisions.
  • Collaborate with communications, revenue marketing, and demand generation teams to build awareness and generate leads.
  • Lead the product line’s cross-functional go-to-market initiatives.
  • Use market and competitive analysis to influence GTM plans.
  • Work with product, sales, and fellow product marketers to define buyer/user personas.
  • Define how network security solution solves use cases.
  • Be comfortable speaking with sellers, customers, analysts, and presenting at industry conferences and events.
  • 10+ years of product marketing experience with 7+ years in cybersecurity.
  • Foundational understanding of the difference between security and network buyers.
  • Deep understanding of zero trust networking, network security, market trends, competitive landscape, and customer requirements.
  • Ability to work with Product Management to define and refine product roadmaps.
  • Outstanding technical, verbal, and written communication skills.
  • Comfortable with creating and delivering presentations in a range of environments.
  • Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.
  • Experience and innovative energy to champion successful market and competitive disruption initiatives.
  • Ability to travel.
Perks:
  • Competitive compensation and benefits
  • 88% coverage of employee and dependents’ health care premiums
  • 100% company-paid employee life and disability insurance premiums
  • 401K match
  • Generous FTO policy (U.S. only)
  • Option to purchase voluntary life, accident, and critical illness insurance
  • Employee assistance program
  • Maternity and parental bonding leave with supplemental pay
  • Collaborative and innovative environment
  • Leadership that supports and encourages professional growth and development

Add these skills to join the top 1% applicants for this job

team-management
cross-functional
communication
game-texts
market-research
networking

Description

Who We Are

We envision a world where every cyber asset is seen, secure, and compliant.

Forescout Technologies, Inc., a global cybersecurity leader, continuously identifies, protects, and helps ensure the compliance of all managed and unmanaged cyber assets – IT, IoT, IoMT, and OT. For more than 20 years, Fortune 100 organizations and government agencies have trusted Forescout to provide vendor-agnostic, automated cybersecurity at scale.

What You Will Do

Forescout has an excellent opportunity for a strategic and business-focused Network Security Product Marketing Director to join our high-energy, multi-cultural, world-changing team. As the Network Security Product Marketing Director, you will be the voice of the customer and market to define / direct how Forescout delivers on relevant network security / zero trust assurance outcomes as well as the adoption of on-premises and cloud-based solutions. Using this insight, you’ll create compelling and differentiated messaging and evangelize it through our marketing and sales efforts and into our analyst community. You will serve as market expert to our sales, sales enablement, product management, operations and marketing teams and deliver compelling content that is clear, concise, and differentiated. You are an exceptional product marketer, storyteller and strategist with excellent project management skills and ability to get things done.

In this role you will:

  • Develop and deliver a compelling and differentiated value proposition that translates our solution’s vision and its technical concepts into related content to attract buyers and educate users.
  • Drive awareness by creating marketing assets like demo videos, blogs, emails, content, webinars, interactive content, and more.
  • Researching and monitoring the market and competitive landscape.
  • Providing insight to product teams to collaboratively drive product strategy and roadmap decisions.
  • Collaborating with communications, revenue marketing and demand generation teams to build awareness and generate leads.
  • Lead the product line’s cross-functional go to market initiatives. Use market and competitive analysis to influence your GTM plans. Work with product, sales and fellow product marketers to define buyer / user personas and how our network security solution solves their use cases.
  • Be comfortable speaking with sellers, customers, analysts and be able to present at industry conferences and events

What You Will Bring

We encourage you to apply if you meet most but not all the desired skills and experience listed in this job posting. We value competencies, aptitude, and a great attitude as supplement to experience.

  • 10+ years of product marketing experience with 7+ years in cybersecurity, ideally including network security and cloud.
  • Foundational understanding of the difference between security and network buyers.
  • Deep understanding of zero trust networking, network security, and relevant market trends, competitive landscape and customer requirements.
  • Ability to work in conjunction with Product Management to define and refine product roadmaps, with proven ability to translate technical features into customer benefits.
  • Outstanding technical, verbal and written communication skills
  • Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer and industry analyst briefings
  • Demonstrated record of working cross-functionally to drive sales, demand generation and overall organization and business success
  • Experience and innovative energy to champion successful market and competitive disruption initiatives
  • Ability to travel

What Forescout Offers You

  • Competitive compensation and benefits–we cover 88% of employee and dependents’ health care premiums, 100% company paid employee life and disability insurance premiums, 401K match, generous FTO policy (U.S. only), option to purchase voluntary life, accident and critical illness insurance, employee assistance program, maternity and parental bonding leave with supplemental pay and much more
  • Collaborative and innovative environment –make an impact on worldwide security while working on the hottest technology
  • Leadership that supports and encourages professional growth and development
  • Want a glimpse of Life @ Forescout? Check us out on Facebook and Instagram
  • Learn more @ www.forescout.com

Our Mission - Continuously identify, protect, and ensure the compliance of all cyber assets across the modern organization.

Our Cultural Values

  • One Team – We all work together, and we all win together.
  • Cyber Obsessed – We are curious about technology, and we are innovative and passionate about solving big programs.
  • Customer Driven – We listen, we learn, and we make it right.
  • Relentless – We're smart, determined, and find a way. We figure stuff out.
  • Collaborative, without Ego – No one succeeds alone. We strive to be the humble person that people want to work with.

Thank you for taking the time to learn more about us.

If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Forescout does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Forescout employee or hiring manager in any form without a signed Employment Placement Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired because of the referral or through other means.

Forescout Technologies is proud to be an Equal Employment Opportunity Employer. We value and embrace diversity, equality, inclusion, and collaboration at the core of our “One Team” philosophy. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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