Product Marketing Manager

Introduction to Demandbase: 

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We’re seeking a full-time Product Marketing Manager (PMM) to lead positioning, go-to-market, and cross-functional enablement for Demandbase’s Integrations and Partner Ecosystem. This role is ideal for someone who thrives at the intersection of product strategy, technical integrations, and customer value. You’ll play a critical role in scaling our partner ecosystem by crafting compelling narratives, driving adoption of integrations, and enabling teams to bring value to life. Additionally, this role will equip sales and marketing teams with the tools and knowledge to promote data products.

The base compensation range for this position for candidates in the SF Bay Area is: $120,000 - $150,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.

What you’ll be doing:

Strategic Go-to-Market Leadership

• Lead GTM strategy for Demandbase integrations and partner solutions
• Drive internal alignment with product, partnerships, and sales
• Deliver integrated launch plans across owned, earned, and partner channels

Positioning & Messaging

• Craft compelling value propositions for internal and external stakeholders
• Define messaging for platform and integration stories tailored to buyer personas
• Create sales enablement content including battlecards, slides, FAQs

Partner & Integration Enablement

• Collaborate with the partner and product teams to activate integrations
• Support the launch of strategic partners, new channels, and new partner products
• Drive customer and partner success through effective storytelling

Market Intelligence & Evangelism

• Conduct competitive analysis and market research
• Be the voice of the partner GTM in cross-functional teams
• Track and share metrics that define success of partner/integration adoption

What we’re looking for:

• 3-5+ years of product marketing experience, ideally in B2B SaaS
• Experience marketing platform products, integrations, or partner ecosystems
• Experience working with partner marketing, channel and business development teams
• Strong ability to translate technical features into customer-centric stories and business outcomes
• Proven track record of cross-functional influence and GTM execution
• Excellent communication, content creation, and storytelling skills
• Bachelor's degree in marketing, business, or a related field

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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