Public Relations Content Planner

1 Month ago • 3 Years +
Public Relation

Job Description

This role is responsible for public relations content planning, including developing communication strategies, writing brand-related materials, and enhancing positive public perception through creative content and event marketing. The planner will also analyze industry trends, identify communication points for marketing campaigns, and manage high-level communications and crisis announcements. Participation in risk management and system building is also required.
Good To Have:
  • Experienced gamer.
  • Feature writer background.
  • Experience in well-known game projects.
Must Have:
  • Develop communication plans and write brand materials.
  • Enhance positive public perception through creative content and event marketing.
  • Identify communication points and highlights for marketing campaigns.
  • Conduct industry trend research and player sentiment analysis.
  • Plan and write high-level expressions, crisis announcements, and in-depth articles.
  • Participate in risk management and handle sudden incidents.
  • Familiar with the gaming industry and its development trends.
  • 3+ years of PR experience in media or gaming companies.
  • Possess keen news insight and content execution ability.
  • Excellent writing skills for full case writing and promotional content.
  • Excellent interpersonal, communication, and coordination skills.
  • Strong self-drive and stress resistance.

Add these skills to join the top 1% applicants for this job

team-management
communication
risk-management
game-texts

Job Description

1. Responsible for communication planning and reputation enhancement, independently writing communication plans, drafts, and other brand-related materials, and improving positive public perception through creative content, event marketing, and other methods.

2. Combine version and node marketing needs, sort out media communication content, efficiently and accurately dig out communication points and highlights, and cooperate with publicity materials and planning to output brand-dimension content.

3. Research on game industry dynamics, pay attention to industry trends, timely insight into player emotions, regularly track and research the industry, and produce relevant reports.

4. Responsible for the planning and writing of high-level expressions, crisis announcements, and high-quality in-depth articles.

5. Participate in risk management and related system construction, effectively and accurately judge risks, coordinate with crisis public relations processing modules, and respond to emergencies.

Job Requirements

1. Familiar with the gaming industry, experienced gamer, understands the development trends of the gaming industry.

2. More than three years of public relations experience in institutional media/authoritative media and gaming companies, with keen news insight and content execution ability; feature writers and gamers preferred.

3. Possess excellent writing skills, able to independently complete full case writing, and efficiently produce promotional content.

4. Possess excellent interpersonal skills, excellent communication and coordination skills, good at communicating with people and promoting teamwork; experience in well-known game projects preferred.

5. Strong self-drive and stress resistance.

Set alerts for more jobs like Public Relations Content Planner
Set alerts for new jobs by Paper Stacking games
Set alerts for new Public Relation jobs in China
Set alerts for new jobs in China
Set alerts for Public Relation (Remote) jobs

Contact Us
hello@outscal.com
Made in INDIA 💛💙