1. Responsible for operating official accounts on platforms such as Douyin and Xiaohongshu, and formulating differentiated operational strategies for each platform.
2. Responsible for producing video content for official accounts, coordinating video schedules and content production.
3. Following up on promotional video content production, controlling the quality of promotional materials, and ensuring the accuracy of promotional content.
4. Responsible for communicating with multiple departments, coordinating the simultaneous release of promotional content domestically and internationally, ensuring effective reach of official game information to players.
5. Monitoring community sentiment, continuously iterating promotional content based on player feedback and product characteristics, maintaining community atmosphere and game reputation.
1. Bachelor's degree or above, 1-3 years of experience in new media operations or content operations, with experience in operating Douyin and Xiaohongshu accounts.
2. Possess certain aesthetic ability, capable of controlling promotional visual effects and content quality.
3. Strong communication and expression skills, able to actively and proactively promote cross-departmental collaboration needs.
4. Able to respond promptly to daily tasks, with strong stress resistance and execution ability.
5. Heavy user of Douyin and Xiaohongshu, internet savvy, familiar with platform hot content.
6. Love games, rich gaming experience, familiar with ACG culture; familiarity with dress-up games and Nikki IP is preferred.