Social Media Coordinator (Sports)

3 Weeks ago • 2 Years + • Social Media

Job Summary

Job Description

Betsson is seeking a Social Media Coordinator for their operation in Sao Paulo. The role involves overseeing social media profiles for the Brazilian Betsson team, providing insights, direction, and strategy. Key responsibilities include leading social media strategy, reporting, and content deliverables to ensure brand strategy adherence. The coordinator will collaborate with marketing teams across Latin America to translate business strategies into content strategy. This includes setting and measuring goals and KPIs, leading audiovisual social media content production, and implementing best practices for social media, content generation, reporting, and auditing. The position also requires learning the fundamentals of paid social media.
Must have:
  • Native Portuguese
  • Fluent English (reading/writing)
  • Bachelor's Degree
  • Video editing skills
  • 2+ years experience in social media management/marketing
  • Content creation knowledge (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, Telegram)
  • Strong understanding of online reach
  • Formulate effective engagement strategies
  • Create posting, interaction, and engagement calendars
  • Ability to increase reach and followers
Good to have:
  • Spanish is a plus
  • Postgraduate degree/MBA in Marketing, Digital Marketing, or Audiovisual Production
  • Previous experience with sports marketing
  • Previous hands-on experience growing social media channels
  • Knowledge of AI applications for content production

Job Details

Betsson is currently looking for a Social Media Coordinator to join our operation in Sao Paulo.

The Wow

As a Social Media Coordinator for Betsson Brazil, you will oversee the various social profiles of the Brazilian Betsson team, providing insight, direction, and strategy. The role entails leading the social media strategy, reporting, and content deliverables, to ensure that all our profiles follow the brand strategy correctly. The position also requires working collaboratively with marketing teams across Latam to in order to translate business strategies into content strategy.

A taster of what you will be involved with: 

  • Act as a leader overseeing multiple teams in Brazil, providing insight, direction and strategy.

    · Review all social media strategies, reporting and content deliveries to ensure all Betsson Brazil profiles are following the brand strategy correctly.

    · Set and measure goals and KPIs through social media programs for all Social Media profiles in Brazil.

    · Lead the delivery of audiovisual social media content production for Betsson Latam.

    · Work collaboratively with marketing teams in Latin America to translate business strategies into content strategy.

    · Create and implement best practice processes when it comes to social media, content generation, reporting, pitching, auditing, etc.

    · Research and recommend new social media tools and/or seminars or educational events that will help the team grow and learn.

    · Learn the fundamentals of paid social to collaborate cross-functionally with paid teams.

What we are looking for

  • · Native Portuguese. Fluent in English reading and writing. Spanish is a plus.

    · Bachelor's Degree

    · Postgraduate degree or MBA in Marketing, Digital Marketing or Audiovisual Production is a plus

    · Video editing skills

    · 2+ years of relevant experience in social media management and/or social media marketing.

    · Extensive content creation knowledge of Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, Telegram and other relevant social networks.

    · Strong understanding of online reach and ability to formulate effective social engagement strategies

    · Ability to create posting, interaction and engagement calendars and work to increase our reach and number of followers.

    · Previous experience with sports marketing is a plus.

    · Previous “hands on” experience with growing social media channels is a plus.

    · Knowledge of AI applications for content production is a big plus.

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

 

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