Ad Sales Planner

6 Hours ago • 2 Years +
Sales

Job Description

The Sales Planner provides day-to-day support for the sales department, assisting in identifying viable opportunities and creating media propositions for linear and digital platforms. This role involves utilizing research databases like Ibope, Comscore, and TGI, developing sales propositions, preparing sales orders, and maintaining accurate account information. The planner ensures timely and accurate delivery of client commercials, addressing any technical issues directly with clients or channels. Continuous client contact and learning from the sales team are crucial for growth into an Account Executive role.
Good To Have:
  • MBA is a plus.
  • Minimum of 1 year of entertainment experience preferred.
Must Have:
  • Provide day-to-day support in sales maintenance, including linear and digital sales propositions and orders.
  • Oversee client production status and material delivery.
  • Reconcile client’s media plans.
  • Thoroughly understand channel activities and client-related creative development status.
  • Evaluate media plans for feasibility and offer alternatives when necessary.
  • Be involved in the overall sales process, from pitching to invoicing and traffic tasks.
  • Maintain client contact and act as a liaison for account executives.
  • Possess a Bachelor's degree in administration, publicity, advertising, or related fields.
  • Be bilingual in Portuguese and English, with proficiency in both oral and written English.
  • Have a minimum of 2 years of experience in sales planning.
  • Demonstrate ability to work effectively in a team and multitask in a dynamic environment.
  • Be proficient in Microsoft Office Programs.
  • Exhibit strong numerical aptitude and business decision-making skills.

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The key purpose of this position (Sales Planner) is to provide support in all processes and activities relating to the day-to-day functioning of the sales department. A successful Sales Planner is involved in various client situations and is called upon to assist in finding viable opportunities and creation of media propositions for linear and digital opportunities. In finding opportunities, to be successful, the Sales Planner will need to build a solid aptitude at utilizing the various research databases-Ibope, Comscore and TGI-with appropriate industry accreditation. The Sales Planner, working closely with their Ad Sales Planning Supervisor and sales team, will take part in the development of sales propositions as well as the preparation of sales orders. Also, the Sales Planner will need to maintain accurate account information and be keenly aware of ongoing projects as well as the production status of original productions. The Sales Planner is responsible for being aware of the status of all client materials which should lead to on-time delivery of all client commercials received by the channel. Also, they will need be aware that the commercials are accurate and without technical failure as well as identify issues with commercial delivery and address issues directly with the client and/or channel. Client contact and continuous learning from sales team members will aid the Sales Planner in obtaining the experience and sharpening of skills that will lead her/him to potentially be a strong Account Executive.

Responsibilities:

  • 50%: Day-to-day Support in Sales Maintenance includes the development of linear and digital sales propositions and orders, as well as, active oversight of client production status and material delivery. Sales Planner will be responsible for all reconciliations of client’s media plans.
  • 30%: Thorough Understanding of Our Channel Activities. The Sales Planner needs to be fully aware of what is happening with our properties. Also, the Sales Planner needs to be aware of channel status of all client-related creative development. Knowing the channels break structure, the Sales Planner must evaluate a client’s media plan and verify that the plan can be met. On those occasions when it cannot, the Sales Planner should offer alternative time periods/programs to the client before the order is input into the Traffic System.
  • 10%: Understanding and involvement in the overall sales process. From initial pitching of an account, to order processing and on-going account maintenance including but not limited to invoicing, traffic-related tasks, etc.
  • 10%: Client contact. Given their knowledge of a client, the Sales Planner is the “eyes and ears” of the account executive when this one is not available.

Requirements:

The candidate must have the following credentials:

  • Bachelor's degree in administration, publicity, advertising or correlated areas. MBA is a plus
  • Bilingual (Portuguese/English) with proficiency in English both oral and written
  • Minimum of 2 years of experience in sales planning, and minimum of 1 year of entertainment experience preferred.
  • Ability to work effectively in team environment
  • Ability to multitask and effectively function in an ever-changing business environment
  • Proficient in Microsoft Office Programs
  • Strong numerical aptitude and business decision-making

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