Affiliate Operations Manager

12 Minutes ago • 5-8 Years • $111,400 PA - $148,500 PA

Operations

Job Description

As a Senior Manager, Affiliate Operations at LegalZoom, you will be responsible for the success of the affiliate program. This involves managing program health, identifying growth opportunities, and optimizing affiliate relationships to align with business goals. You will oversee day-to-day operations, manage partner relationships, analyze data for insights, and execute strategies to enhance affiliate marketing effectiveness. The role requires strong analytical and relationship-building skills to drive growth and ensure partner satisfaction.

Good To Have:

Experience at a B2B brand.
Familiarity with legal/regulatory aspects of affiliate marketing.

Must Have:

Own day-to-day operations of the Affiliate Partner Program.
Manage relationships with Affiliate Agency, Platform, and partners.
Analyze affiliate data and identify optimization opportunities.
Provide actionable insights for affiliate marketing efforts.
Evaluate ROAS and optimize commissions against LTV goals.
Conduct proactive outreach to prospective affiliate partners.
Execute affiliate performance strategies aligned with business objectives.
Cultivate strong relationships with assigned affiliate partners.
Onboard new affiliates and provide support.
Collaborate with marketing on calendar, promotions, and assets.
Monitor industry trends, technologies, and best practices in affiliate marketing.
Provide regular gap analysis for affiliate partners.
Generate reports on affiliate performance and present recommendations.
Bachelor's degree in marketing, business, or a related field.
5-8 years of proven experience in affiliate marketing.
Strong experience with CJ, Impact Radius, Awin, or equivalent platforms.
Strong experience running an affiliate program directly at a brand/advertiser.
Analytical mindset with ability to interpret data.
Strong relationship-building, communication, and presentation skills.

Perks:

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Fertility benefits
Mental Health benefits
One Medical
Wellness reimbursement of up to $250

Add these skills to join the top 1% applicants for this job

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Overview

As a Senior Manager, Affiliate Operations, reporting to the Director, Partnerships Channel, you will play a key role in owning our affiliate program's success by managing the health of the program, and looking for new growth opportunities for current and new affiliates. You will be responsible for executing strategies to grow and optimize our affiliate relationships, ensuring alignment with our partnerships and business goals.

You will

Own the day-to-day operations of the Affiliate Partner Program.
Own relationships with our Affiliate Agency, our Affiliate Platform, and with new and existing Affiliate Partners.
Analyze affiliate data, identifying trends and opportunities for optimization.
Provide actionable insights to enhance the effectiveness of affiliate marketing efforts.
Evaluate the ROAS of affiliate marketing initiatives and make data-driven decisions to optimize commissions against 1 YR LTV goals.
Conduct proactive outreach to prospective affiliate partners utilizing internal CRM and sales tools for tracking effectiveness.
Execute affiliate performance strategies that align with business objectives.
Cultivate and nurture strong relationships with assigned affiliate partners.
Onboard new affiliates while addressing inquiries, providing support, and ensuring their needs are met.
Collaborate with marketing to own the marketing calendar, communicate updates, launch promotions, and develop marketing assets to affiliates.
Monitor and share industry trends, emerging technologies, and best practices in affiliate marketing.
Provide regular gap analysis to identify and target affiliate partners within the legal services and related industries.
Generate regular reports on affiliate partner and program performance, presenting key findings and recommendations to management.
Travel/attend industry events, and visit with affiliate partners (as needed).

You have

Bachelor's degree in marketing, business, or a related field.
5-8 years of proven experience in affiliate marketing, ideally within the e-commerce or legal services industry.
Strong experience with CJ, Impact Radius, Awin, or equivalent platforms.
Strong experience running an affiliate program directly at a brand/advertiser.
Analytical mindset with the ability to interpret data to make informed decisions.
Strong relationship-building, communication and presentation skills.
Experience at a B2B brand, and familiarity with legal/regulatory aspects of affiliate marketing is a plus.

You will also receive a full range of medical, financial, and other benefits as seen below.