Associate Media Planner

As an Associate Media Planner, you will dive into media planning, trafficking, reporting, and implementation, supported by the Media team. Under the guidance of your Media Director, you will learn about the digital media landscape, current trends, and the collaboration between media and creative development. You will contribute insights into campaign analysis and optimization, working across all areas of the Media process. Additionally, you will support administrative needs by briefing on client files, campaign contracts, and conducting research.

Must Have

• Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives.
• Execute payment of invoices and pre-bill process.
• Responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Support Marketing and Media Managers in reporting templates, management and presentations to clients.
• Responsible for pulling and delivering accurate data in initial analyses.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build, and maintain relationships in the display and emerging media community.
• Stay up to date on latest trends in interactive marketing/media and developments.
• Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
• Participate in new business efforts as needed by team lead(s).
• Exposure or general understanding of digital media, or relevant capstone projects or internships.
• Familiarity with and passion for digital media.
• Strong interpersonal, written, and verbal communication skills.
• Ability to multi-task and meet deadlines while paying attention to details.
• Ability to work effectively under stressful situations and time constraints.
• Good project management, planning and organizational skills.
• Ability to work independently yet seek help when needed.
• Proficient in MS Office, specifically Excel.
• Independent and able to work with minimal supervision while maintaining focus and productivity.
• Flexible and able to quickly adapt to new situations.

Good to Have

• Knowledge of DFP
• Adobe programmatic experience

Perks & Benefits

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

As an Associate Media Planner, you are eager to dive into the world of media planning, trafficking, reporting and implementation, and hit the ground running with support from the Media team. With guidance from your Media Director, you’re ready to break into the digital media landscape and learn as much as you can about current media trends and the collaboration between media and creative development. You bring a passion for Media to the office, and your enthusiastic personality makes you keen to offer insights into campaign analysis and optimization. Working across all areas of the Media process, you want to get your hands dirty—and you are ready to learn from the robust team at Critical Mass. You’ll also support the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting research.

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You Will:

• Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives.
• Work to execute payment of invoices and pre-bill process.
• Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
• Support Marketing and Media Managers in reporting templates, management and presentations to clients.
• Be responsible for pulling and delivering accurate data in initial analyses.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build, and maintain relationships in the display and emerging media community.
• Stay up to date on latest trends in interactive marketing/media and developments.
• Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
• Participate in new business efforts as needed by team lead(s).

You Have:

• Exposure or general understanding of digital media, or relevant capstone projects or internships.
• Familiarity with and passion for digital media.
• Strong interpersonal, written, and verbal communication skills.
• Ability to multi-task and meet deadlines while paying attention to details.
• Ability to work effectively under stressful situations and time constraints.
• Good project management, planning and organizational skills.
• Ability to work independently yet seek help when needed.
• Proficient in MS Office, specifically Excel.
• Independent and able to work with minimal supervision while maintaining focus and productivity.
• Flexible and able to quickly adapt to new situations.
• Knowledge of DoubleClick DCM 6 trafficking and reporting, DFP is a plus.
• Adobe programmatic experience a plus.

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$55,000 - $60,000 CAD

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Inclusion & Impact

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.