Brand Partnership Director - East Coast

1 Hour ago • 7 Years +

Marketing

Job Description

Overwolf is seeking a strategic dealmaker with deep experience in gaming and entertainment to join as a Brand Partnership Director for the East Coast. This role involves connecting major brands with AAA gamers by crafting impactful campaigns across Overwolf's ecosystem, which reaches over 113M monthly gamers and powers in-game content for popular titles. The director will drive revenue by identifying and securing strategic brand partnerships, expanding Overwolf's presence within major agency holding companies, and building strong relationships with game publishers, brands, and agencies. This position requires established strategic relationships and the ability to navigate both brands and agencies.

Good To Have:

Passion for gaming and familiarity with the gaming ecosystem
Prior startup or scale-up experience

Must Have:

Secure strategic brand partnerships to drive revenue
Execute commercial strategy to expand Overwolf’s agency presence
Build deep relationships with game publishers, brands, and agencies
Lead client meetings with strong storytelling and consultative selling
Advise senior marketers and agency partners
Develop persuasive proposals based on market insights and gaming trends
Collaborate cross-functionally for solution delivery and scaling
Track performance, provide client reporting, identify upsell/cross-sell
7+ years digital media sales experience, ideally in gaming/esports
Strong network and proven track record navigating top-tier agencies
Ability to close large strategic deals and exceed revenue targets
Deep knowledge of biddable media, self-serve, and programmatic buying
Creative thinking for strategic media plans
Strong communication and presentation skills with C-level audiences

Add these skills to join the top 1% applicants for this job

game-texts

storytelling

Description

We’re on the hunt for a strategic dealmaker with deep experience in gaming and entertainment, particularly working with top-tier game publishers. You’ll help the world’s biggest brands connect with AAA gamers by crafting impactful campaigns across Overwolf’s ecosystem, which reaches 113M+ gamers monthly and powers in-game content for titles like Minecraft, League of Legends, Fortnite, and more.

This role is based on the US East Coast and requires an individual with established strategic relationships and the ability to navigate both brands and agencies.

Responsibilities

Drive revenue by identifying, prioritizing, and securing strategic brand partnerships that unlock new categories and incremental spend
Own and execute the commercial strategy across your book of business with a focus on expanding Overwolf’s presence inside major agency holding companies
Build deep relationships with game publishers, brands, and agencies to shape collaborative opportunities
Lead high-impact client meetings with strong storytelling and consultative selling
Serve as a trusted advisor to senior marketers and agency partners
Develop persuasive proposals and presentations rooted in market insights, gaming trends, and Overwolf case studies
Collaborate cross-functionally with internal teams (product, ad ops, marketing) to deliver excellence and scale new solutions
Track and analyze performance, provide actionable client reporting, and identify upsell and cross-sell opportunities
Mentor junior team members and set best practices that raise the bar across the sales org

Requirements

7+ years of digital media sales experience, ideally in gaming, esports, or entertainment
A strong network and proven track record navigating top-tier agencies and unlocking new decision-makers across holding companies
Demonstrated ability to close large strategic deals and exceed revenue targets
Deep knowledge of biddable media, self-serve platforms, and programmatic buying
Creative thinker with the ability to translate brand objectives into strategic media plans
Strong communication and presentation skills with C-level audiences
Ability to thrive in a fast-paced, highly dynamic environment
Enthusiasm for building something from the ground up, with a team-first mindset