Business Systems Analyst

8 Minutes ago • 2 Years +
Business Analysis

Job Description

As a Business System Analyst at Epsilon, you will join the Platform Delivery team, focusing on implementing and managing marketing technology platforms. This hybrid role in Bengaluru, India, requires both business and technical expertise to act as a liaison between clients and technical teams. Key responsibilities include requirements gathering, documentation, design, and testing within the Software Development Lifecycle, supporting multi-channel marketing strategies with Epsilon’s PeopleCloud suite.
Good To Have:
  • Able to clearly communicate and articulate ideas, both written and verbally
  • Able to develop and maintain relationships within the organization globally
  • Able to work in a dynamic, fast paced and often changing environment
  • Able to use problem-solving skills in order to move toward a project’s successful completion
  • Demonstrates time management skills
  • Adaptable to Hybrid Work Model
Must Have:
  • Support client data onboarding (multiple vendors/sources) to Epsilon solution
  • Maintain process documents and update them regularly
  • Work with clients and internal Epsilon teams to understand, define, and completely document business and/or campaign requirements using standard templates
  • Understand system high level designs and map business/campaign requirements to functional and non-functional components of the solution
  • Analyze data quality to identify trend, issues and recommend changes as required
  • Create, support, troubleshoot, and deliver on client requests in support of the day-to-day marketing operation
  • Support the functional testing effort of database enhancements and to ensure accurate on-time delivery
  • Have effective client meetings, understand deliverables, and drive successful outcomes
  • Support the team to improve delivery quality, repeatability, and on-time delivery
  • Help in adapting best practices, standards and methodologies around business analysis and data analysis
  • 2+ years of experience in BA Role - IT industry
  • Understanding of Requirements articulation to user stories, BRD, FSD, documentation and acceptance criteria
  • Understanding of SDLC and Agile methodologies
  • Understanding of Data Models, data warehouses and data dictionaries
  • Understanding of Databases and SQL Concepts
Perks:
  • People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
  • Collaboration: We work together, support one another and collectively achieve goals.
  • Growth: There are endless opportunities for growth through learning, development and career advancement.
  • Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
  • Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

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Overview

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About Business Unit:

Platform Services specializes in the implementation, management and evolution of Custom and PeopleCloud solutions, offering end-to-end support for clients. Our team of experts handles platform setup, ongoing management, and strategic enhancements, ensuring that our solutions adapt to changing business needs. From loyalty programs to digital activation, our platforms empower clients to implement campaigns, generate insights, and streamline business activities, all with a focus on seamless integration and continuous improvement. By collaborating with client partners and strategy teams, we create impactful campaigns tailored to each client’s unique objectives.

As a Business System Analyst, you will have an opportunity to be part of the Platform Delivery team. This team delivers world class marketing technology platforms using Epsilon’s market leading PeopleCloud suite of products, which support our clients’ multi-channel marketing strategies. This role requires you to have both business and technical expertise and will need you to act as a liaison between the client and the technical delivery teams. You will play a key role within the Platform Delivery organization — across many disciplines within the Software Development Lifecycle — including requirements gathering, documentation, design, and testing.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

What you’ll do as a Business Systems Analyst :

  • Support client data onboarding (multiple vendors/sources) to Epsilon solution
  • Maintain process documents and update them regularly
  • Work with clients and internal Epsilon teams to understand, define, and completely document business and/or campaign requirements using standard templates
  • Understand system high level designs and map business/campaign requirements to functional and non-functional components of the solution.
  • Analyze data quality to identify trend, issues and recommend changes as required.
  • Create, support, troubleshoot, and deliver on client requests in support of the day-to-day marketing operation
  • Support the functional testing effort of database enhancements and to ensure accurate on-time delivery
  • Have effective client meetings, understand deliverables, and drive successful outcomes
  • Support the team to improve delivery quality, repeatability, and on-time delivery
  • Help in adapting best practices, standards and methodologies around business analysis and data analysis

Qualifications

Core Skills:

  • 2+ years of experience in BA Role - IT industry
  • Understanding of Requirements articulation to user stories, BRD, FSD, documentation and acceptance criteria
  • Understanding of SDLC and Agile methodologies
  • Understanding of Data Models, data warehouses and data dictionaries
  • Understanding of Databases and SQL Concepts

Soft Skills:

  • Able to clearly communicate and articulate ideas, both written and verbally
  • Able to develop and maintain relationships within the organization globally
  • Able to work in a dynamic, fast paced and often changing environment
  • Able to use problem-solving skills in order to move toward a project’s successful completion
  • Demonstrates time management skills
  • Adaptable to Hybrid Work Model

Additional Information

Our pillars aren't just words. They're how we show up every day.

  • People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
  • Collaboration: We work together, support one another and collectively achieve goals.
  • Growth: There are endless opportunities for growth through learning, development and career advancement.
  • Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
  • Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

  • Act with integrity
  • Work together to win together
  • Innovate with purpose
  • Respect all voices
  • Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions and uniting us in common purpose.

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