The Creative Marketing Lead for Tetris Block Party will spearhead the global launch's creative strategy.  Responsibilities include developing and executing a comprehensive creative strategy, staying abreast of marketing trends, brainstorming and pitching creative concepts, collaborating with internal and external teams (including vendors), ensuring brand alignment, overseeing creative production, analyzing performance metrics, and optimizing campaigns.  The role demands strong communication, collaboration, and problem-solving skills, along with experience in managing creative production and analyzing performance data.  Cross-functional collaboration with ASO, PR, Influencer, and Performance UA teams is also crucial.

<p>COMPANY:</p><p>Ordinarily, we would devote this space to telling you all the typical things about our innovative company, our experienced management team, and our inspiring culture. But talk is cheap. So instead, we'll let our work speak for us. At the end of the day, it is the ultimate reflection of who we are and what we value. And through this work, we hope that principles like creativity, quality, and fun are seen as more than empty aspirations. We hope that they are recognized as the defining attributes of all that we do.</p>

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                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">Description</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><p><strong>Purpose of the Role</strong></p><p>The <strong>Marketing Creative Lead</strong> will play a pivotal role in driving the creative strategy for Tetris Block Party's global launch. This person will have a passion for marketing creative, a keen eye for trends, and exceptional communication skills to collaborate with production partners and internal teams. He will be responsible for overseeing the end-to-end creative funnel, from ideation to execution, ensuring that creatives resonate with audiences and align with the Tetris brand.</p><p><strong>Who You Are</strong></p><ul><li>A <strong>creative strategist</strong> who is passionate about marketing trends and innovation.</li><li>A <strong>data-driven thinker</strong> who can balance <strong>artistic storytelling with performance marketing insights</strong>.</li><li>A <strong>collaborative leader</strong> who thrives in <strong>cross-functional teams</strong> and can manage external creative production.</li><li>A <strong>strong communicator</strong> with the ability to guide creative teams and ensure brand alignment with the <strong>Tetris company</strong>.</li><li>A <strong>problem solver</strong> who can adapt and optimize creative campaigns for global audiences.</li></ul><p><br></p><p><br></p><p><strong>Roles and Responsibilities</strong></p><p><strong>Creative Strategy and Ideation</strong></p><ul><li>Develop and execute a comprehensive creative strategy to support Tetris Block Party's marketing campaigns globally.</li><li>Stay ahead of marketing trends, incorporating innovative ideas and storytelling techniques into creative assets.</li><li>Brainstorm and pitch new creative concepts for ad campaigns, working closely with the Marketing team.</li></ul><p><strong>Creative Production and Vendor Management</strong></p><ul><li>Collaborate with internal teams and external production vendors to produce high-quality marketing creatives.</li><li>Provide clear creative direction and feedback to vendors, ensuring consistency with the Tetris Block Party brand.</li><li>Identify, negotiate, onboard, and manage new creative production partners as needed.</li><li>Maintain strong relationships with the Tetris company to confirm creative ideas and ensure brand alignment.</li></ul><p><strong>Creative Performance and Testing</strong></p><ul><li>Oversee the creative funnel, ensuring timely delivery of assets from ideation to execution.</li><li>Analyze and monitor creative performance metrics, identifying fatigue and iterating on successful concepts.</li><li>Drive the creation of localized versions of winning creatives to expand global appeal.</li><li>Lead creative testing efforts, identifying high-performing assets and scaling them effectively.</li></ul><p><strong>Cross-Functional Collaboration</strong></p><ul><li>Work closely with the wider marketing teams, including ASO, PR, Influencers, and Performance UA teams, to ensure a cohesive creative approach.</li><li>Align marketing creatives with app store visuals (ASO) to optimize conversion rates.</li><li>Support PR campaigns by providing compelling visual assets and messaging.</li><li>Partner with the Influencer Marketing Team to develop creative concepts tailored for influencer content.</li><li>Ensure LiveOps promotions and in-game marketing align with the broader marketing strategy. (store events</li></ul><p><br></p></div>
                                    
                                    
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                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">Requirements</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><p><strong>Key Qualifications</strong></p><ul><li>3+ years of experience in marketing creative, preferably in the mobile gaming or entertainment b2c industry.</li><li>Strong understanding of creative trends, formats, and platforms (e.g., Facebook, TikTok, Applovin, etc).</li><li>Experience managing external vendors and creative agencies.</li><li>Proven ability to analyze creative performance metrics and optimize assets.</li><li>Excellent communication and collaboration skills to work across teams and partners.</li><li>Experience in localization and global marketing is a plus.</li></ul><p><br></p></div>
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