Creative Services Producer, WCPO - Onsite

The E.W. Scripps Company

Job Summary

WCPO, Cincinnati's trusted news leader, is seeking a dynamic Producer, Creative Services to join their team. This role involves being a creative force behind on-air promotions, digital content, and station branding initiatives across multiple platforms. The producer will conceptualize, write, shoot, and edit promotional and brand image spots for news, programming, web, and special projects. They will work closely with management and news personnel on promotional strategies, brainstorm marketing projects, organize promotions, and analyze rundowns for marketing materials. The role also includes providing digital audience engagement analysis and supporting programming with affiliates.

Must Have

  • Conceptualize, write, shoot, and edit on-air promotional and brand image spots.
  • Work closely with Manager, Creative Services and news personnel on promotional strategies.
  • Work closely with creative team to brainstorm and execute marketing projects.
  • Organize promotion projects.
  • Analyze rundowns for on-air, social, and digital marketing materials.
  • Provide analysis for digital audience engagement and review.
  • At least 2 years professional broadcasting marketing/promotions/creative services experience.
  • High School diploma (or GED) required.
  • Ability to lift up to 50 pounds.
  • Valid driver's license, good driving record, and proof of insurance.

Good to Have

  • Bachelors degree.
  • 1-3 years experience of writing or editing in local broadcast.
  • Curiosity and enthusiasm for integrating A.I. tools into creative work.

Job Description

WCPO, Cincinnati's trusted news leader, is seeking a dynamic Producer, Creative Services to join our team! In this exciting role, you'll be a creative force behind our on-air promotions, digital content, and station branding initiatives that connect with our community across multiple platforms.

As our Producer, Creative Services, you'll play a vital role in showcasing the stories that matter most to Greater Cincinnati, crafting promotional content that engages audiences and drives viewership. This is your opportunity to blend creativity with strategy while working alongside talented reporters, producers, and management to elevate our station's brand presence.

WHAT YOU'LL DO:

  • Conceptualize, write, shoot, and edit on-air promotional and brand image spots for news, programming, web and special projects using multiple platforms
  • Works closely with Manager, Creative Services and news personnel on story details and promotional strategies to showcase content
  • Work closely with creative team to brainstorm and execute marketing and community projects
  • Organize promotion projects
  • Analyze rundowns to coordinate the best on-air, social and digital marketing materials
  • Provide analysis for digital audience engagement and review
  • Work closely with affiliates to support programming on air and online
  • Perform other duties as needed by management

WHAT YOU'LL NEED:

  • High School diploma (or GED) required. Bachelors degree preferred
  • 1 - 3 years experience of writing or editing in local broadcast preferred
  • At least 2 years professional broadcasting marketing/promotions/creative services experiences required.

WHAT YOU'LL BRING:

  • Curiosity and enthusiasm for integrating A.I. tools into creative work
  • Understanding of audience measurements across platforms
  • Working knowledge of current creative suite for product development
  • Superb attention to detail, time management skills, and strong communication skills
  • Knowledge of post production television editing suites, with emphasis on Adobe Creative Suite
  • Experience working with camera, audio and light equipment
  • Working knowledge of MAC systems

ADDITIONAL REQUIREMENTS:

  • Must be able to lift up to 50 pounds.
  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

WHERE YOU'LL LIVE, WORK AND PLAY:

Cincinnati offers an incredible blend of Midwestern charm and big-city amenities, making it one of the most livable cities in America. Known for its rich history, world-class museums, and vibrant arts scene, Cincinnati is home to the renowned Cincinnati Symphony Orchestra, Cincinnati Ballet, and the contemporary arts scene in Over-the-Rhine. The city boasts an amazing culinary landscape, from famous Cincinnati chili to craft breweries and farm-to-table restaurants.

Sports fans will love cheering on the Cincinnati Bengals, Cincinnati Reds, and FC Cincinnati. The city's beautiful riverfront along the Ohio River provides stunning views and recreational opportunities, while nearby parks and trails offer endless outdoor adventures. With affordable housing, excellent neighborhoods like Hyde Park, Mount Adams, and the trendy Over-the-Rhine district, Cincinnati provides the perfect backdrop for both career growth and quality of life.

5 Skills Required For This Role

Team Management Timeline Management Communication Adobe Creative Suite Game Texts

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