As a CRM Copywriter, you will develop engaging and activating CRM measures for our clients. This involves collaborating with client advisors, creatives, and interdisciplinary teams. Your tasks include developing and implementing creative ideas, copywriting for online and offline CRM measures, conceptualizing and optimizing campaign elements, ensuring brand-consistent communication, revising existing texts, and participating in client presentations.

Must Have

• Develop and implement creative ideas
• Copywrite for online and offline CRM measures
• Conceive and optimize campaign elements
• Support brand-consistent communication
• Revise existing texts
• Prepare and participate in client presentations
• 2-3 years experience as a copywriter
• Experience with digital and traditional media and campaigns
• Text proficiency, storytelling skills, and brand understanding
• Team player with a results-oriented work structure
• Interest in zeitgeist, pop culture, and current trends
• Flawless German language skills
• Provide portfolio or work examples
• Experience collaborating with various client advisors, creatives, and interdisciplinary teams
• Knowledge in CRM copywriting for digital mailings, apps, SMS, banners, and website content
• Ability to write for different target groups and purposes

Good to Have

• Good English language skills

Perks & Benefits

• Great team and collaborative culture
• Central and beautiful workplace in Berlin
• Hybrid and remote work options
• 30 days of vacation
• Access to diverse employee benefits via Benefitsy-portal (Urban Sports, Spotify, REWE, Sixt, IKEA, DAZN, etc.)
• First-class learning and development opportunities through LinkedIn Learning catalog (20,000+ courses)
• 20% employer contribution to pension insurance

Welcome to RAPP

RAPP is the world's leading next-generation precision marketing agency. We plan, design, and implement activation campaigns that convince through empathy and sharp content, and equally promote the growth of our clients. Our focus is on individual solutions that adapt to the needs, beliefs, and desires of each person.

Our data analysts identify the target group, our strategists recognize the needs, and our award-winning technology and creative teams develop tailored experiences. This creates authentic connections with our customers. As part of Omnicom's Precision Marketing Group, RAPP comprises over 2,000 employees in more than 15 global markets. At RAPP Berlin, we celebrate diversity and personal well-being because we are convinced that this improves our collective performance and leads to outstanding results.

Your Role

As a Copywriter, you will work with your team to develop engaging and activating CRM measures for our clients. For this, you should have experience collaborating with various client advisors, creatives, and interdisciplinary teams. Ideally, you also have knowledge in the CRM area – in copywriting for digital mailings as well as apps, SMS, banners, and website content. Furthermore, you are able to write for different target groups and purposes.

Your Tasks

• Development and implementation of creative ideas
• Copywriting for CRM measures – both online and offline
• Conception and optimization of campaign elements
• Support for brand-consistent communication using our clients' corporate wording
• Revision of existing texts
• Preparation for and participation in client presentations

Your Profile

• 2-3 years of experience as a copywriter in a creative or digital agency or other creative work
• Experience with digital and traditional media and campaigns
• Text proficiency, storytelling skills, and brand understanding
• Convinced team player with a results-oriented work structure
• Interest in zeitgeist, pop culture, and current trends
• Flawless German language skills and ideally good English language skills

What we offer you

• A great team and a collaborative culture
• Central and beautiful workplace in Berlin, with hybrid and remote options
• 30 days of vacation
• Through our Benefitsy portal, you have access to a diverse selection of additional employee benefits from Urban Sports, Spotify, REWE, Sixt, IKEA, DAZN, and many other partners.
• First-class learning and development opportunities through access to the LinkedIn Learning catalog, which includes more than 20,000 different courses.
• 20% employer contribution to our pension insurance

We believe that diversity helps us create added value for brands. For this reason, we promote an environment where differences are respected and individual perspectives are enabled and celebrated.

• Start date: January 2026; our recruiting team is currently on vacation – please understand that responses may be slightly delayed. -

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