Digital Media Content Analyst – Lead

8 Minutes ago • 6 Years +

Digital Marketing

Job Description

Sprinklr is a leading enterprise software company for all customer-facing functions. This role involves implementing go-to-market strategies, leading large-scale digital campaigns across various channels like search, social, programmatic, video, and display. The analyst will optimize campaign performance for ROI, provide data-driven insights, and ensure data accuracy across platforms like Salesforce and HubSpot, focusing on lead generation and brand awareness in the B2B SaaS space.

Must Have:

Implement the company’s go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management.
Implement integrated media strategies across search, social, programmatic, video, and display channels aligned with business goals.
Lead execution of large-scale digital campaigns focused on lead generation and brand awareness.
Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
Consolidate campaign results and provide actionable insights to stakeholders.
Ensure data accuracy across platforms like Salesforce, HubSpot, and 6Sense.
6+ years of experience in digital media strategy & planning, with a strong focus on performance marketing in the B2B SaaS space.
Proven track record of executing high-impact campaigns with measurable business outcomes.
Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
Strong grasp of digital marketing channels (Google Ads, LinkedIn Ads, and Programmatic ads) and performance metrics.
Experience with marketing funnels and lead management processes.
Exposure to intent data and Account-Based Marketing (ABM) principles.

Perks:

Comprehensive health plans
Leading well-being programs
Financial protection for you and your family
Be part of a fast-growing SaaS company with a data-driven culture
Work with cutting-edge marketing technologies and strategies
Collaborate with high-performing teams across marketing, sales, and product
Drive real business impact through innovative performance marketing
Daily meditation breaks
Virtual fitness
Continuous learning opportunities available with LinkedIn Learning

Add these skills to join the top 1% applicants for this job

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Key Responsibilities

Implement the company’s go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management.
Strategy & Planning: Implement integrated media strategies across search, social, programmatic, video, and display channels aligned with business goals.
Execution & Optimization: Lead execution of large-scale digital campaigns focused on lead generation and brand awareness.
Partner with internal teams and external partners to ensure timely and high-quality campaign delivery.
Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
Consolidate campaign results and provide actionable insights to stakeholders.
Ensure data accuracy across platforms like Salesforce, HubSpot, and 6Sense.

Required Skills & Experience

6+ years of experience in digital media strategy & planning, with a strong focus on performance marketing in the B2B SaaS space.
Proven track record of executing high-impact campaigns with measurable business outcomes.
Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
Strong grasp of digital marketing channels (Google Ads, LinkedIn Ads, and Programmatic ads) and performance metrics.
Experience with marketing funnels and lead management processes.
Exposure to intent data and Account-Based Marketing (ABM) principles.