Digital Media Content Analyst – Lead

Sprinklr is a leading enterprise software company for all customer-facing functions. This role involves implementing go-to-market strategies, leading large-scale digital campaigns across various channels like search, social, programmatic, video, and display. The analyst will optimize campaign performance for ROI, provide data-driven insights, and ensure data accuracy across platforms like Salesforce and HubSpot, focusing on lead generation and brand awareness in the B2B SaaS space.

Must Have

• Implement the company’s go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management.
• Implement integrated media strategies across search, social, programmatic, video, and display channels aligned with business goals.
• Lead execution of large-scale digital campaigns focused on lead generation and brand awareness.
• Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
• Consolidate campaign results and provide actionable insights to stakeholders.
• Ensure data accuracy across platforms like Salesforce, HubSpot, and 6Sense.
• 6+ years of experience in digital media strategy & planning, with a strong focus on performance marketing in the B2B SaaS space.
• Proven track record of executing high-impact campaigns with measurable business outcomes.
• Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
• Strong grasp of digital marketing channels (Google Ads, LinkedIn Ads, and Programmatic ads) and performance metrics.
• Experience with marketing funnels and lead management processes.
• Exposure to intent data and Account-Based Marketing (ABM) principles.

Perks & Benefits

• Comprehensive health plans
• Leading well-being programs
• Financial protection for you and your family
• Be part of a fast-growing SaaS company with a data-driven culture
• Work with cutting-edge marketing technologies and strategies
• Collaborate with high-performing teams across marketing, sales, and product
• Drive real business impact through innovative performance marketing
• Daily meditation breaks
• Virtual fitness
• Continuous learning opportunities available with LinkedIn Learning

Key Responsibilities

• Implement the company’s go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management.
• Strategy & Planning: Implement integrated media strategies across search, social, programmatic, video, and display channels aligned with business goals.
• Execution & Optimization: Lead execution of large-scale digital campaigns focused on lead generation and brand awareness.
• Partner with internal teams and external partners to ensure timely and high-quality campaign delivery.
• Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
• Consolidate campaign results and provide actionable insights to stakeholders.
• Ensure data accuracy across platforms like Salesforce, HubSpot, and 6Sense.

Required Skills & Experience

• 6+ years of experience in digital media strategy & planning, with a strong focus on performance marketing in the B2B SaaS space.
• Proven track record of executing high-impact campaigns with measurable business outcomes.
• Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
• Strong grasp of digital marketing channels (Google Ads, LinkedIn Ads, and Programmatic ads) and performance metrics.
• Experience with marketing funnels and lead management processes.
• Exposure to intent data and Account-Based Marketing (ABM) principles.

Tech Stack & Tools

• Platforms: LinkedIn Ads, Google Ads, 6Sense, Salesforce, HubSpot
• Analytics: Google Analytics, CRM dashboards, campaign reporting tools

Soft Skills

• Excellent verbal and written communication skills
• Strong analytical thinking and attention to detail
• Ability to manage multiple projects simultaneously
• Comfortable presenting findings and strategies to senior stakeholders

Why Join Us?

• Be part of a fast-growing SaaS company with a data-driven culture
• Work with cutting-edge marketing technologies and strategies
• Collaborate with high-performing teams across marketing, sales, and product
• Drive real business impact through innovative performance marketing