Digital Programs Specialist (Maternity Cover)

As a Digital Programs Specialist at Illumina you will be responsible for building all digital elements of regional campaigns. You’ll work closely with the Program managers and Sub Regional Marketing Managers across the region to localise content, as well as with the Global Digital team to ensure alignment. As a Digital Programs Specialist at Illumina you will also act as a go to person for digital marketing excellence in the region as well as having a strong focus on metrics to drive optimisation of programs and campaigns. This is an Hybrid position to be based in Cambridge UK with the opportunity for home working up to three days per week. Illumina's employee benefits are industry-leading and include, flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing program, volunteer time off, and much more! ## Responsibilities: * Executes initiative and campaign plans: Build the digital elements of regional campaigns, in collaboration with Global colleagues in segment marketing and regional programs. This includes automated nurture emails, paid social media campaigns, webinars and more * Provides input to regional segment/programs marketing on digital strategy as relevant * Leverages material created by internal agency * Coordinates with regional event coordinators for digital elements at events * Assists with marketing metrics * Ensures the campaigns are created in alignment with the governance of internal agency to measure the agreed upon metrics * Monitors and analyses digital operational metrics to ensure campaigns are deployed successfully ## Skills & Experience: * Some digital marketing experience in a corporate marketing department required, gained ideally whilst working in a Bio-Tech, Healthcare or Life Science company , although this is not essential * Experienced in Paid Media essential * Demonstrable online marketing support experience required * Previous experience in email marketing, social media campaigns, lead generation and online content development required * Experience managing webinars * Experience with marketing automation platforms such as Pardot, CRM platforms such as Salesforce.com would be preferred * Preferably has University/college degree in marketing, communications, or related field We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants.