Director, AI-Driven Sales Enablement
Safe security
Job Summary
SAFE Security is seeking a Director of AI-Driven Sales Enablement to lead and scale its global sales enablement strategy. This strategic leadership role focuses on embedding Command of the Message value selling and AI into every customer interaction, ensuring repeatable selling motions across regions and product segments. The director will transform thought leadership into institutionalized processes, empowering sellers to act as solution providers and executive advisors in cyber risk management.
Must Have
- Own SAFE’s global sales enablement strategy, aligned to ARR growth, enterprise expansion, and category leadership
- Serve as the executive owner of Command of the Message as SAFE’s core sales methodology
- Define enablement standards, operating rhythms, certification, and reinforcement models across all GTM roles
- Reduce ramp time and increase productivity through structured AI-driven onboarding, certification, and reinforcement
- Define and implement AI-assisted coaching, call analysis, and deal inspection at scale
- Embed AI and agentic workflows into discovery, qualification, deal strategy, executive preparation, and forecasting
- Translate SAFE’s CRQ, CTEM, and TPRM capabilities into sales motions grounded in value delivery
- Enable sellers to consistently lead with quantified business benefits
- Own SAFE’s enablement content architecture
- Define and own enablement KPIs tied directly to revenue outcomes
- 8–12+ years in Sales Enablement, Revenue Enablement
- Experience scaling enablement in fast-growth, category-defining companies
- Prior experience operating at Sr. Manager/Director-level scope, owning strategy across multiple segments or regions
- Proven success in enabling complex, enterprise SaaS or cybersecurity sales motions
- Direct experience implementing or scaling value-based selling frameworks
- Hands-on experience applying AI to sales execution, coaching, or enablement systems
- Demonstrated ability to influence executive stakeholders and senior sales leadership
Good to Have
- Background in product marketing, consulting, or sales leadership
Perks & Benefits
- Unlimited vacation policy
- High-trust work environment
- Commitment to continuous learning
- Shape how one of the most innovative cyber risk management companies sells at scale
- Operate at the intersection of AI, risk economics, and executive decision-making
- High-visibility, high-impact leadership role tied directly to growth
- Partner with leaders shaping the global future of cyber risk management
Job Description
At SAFE Security, our mission is bold and ambitious: We Will Build CyberAGI — a super-specialized system of intelligence that autonomously predicts, detects, and remediates threats. This isn’t just a vision—it’s the future we’re building every day, with the best minds in AI, cybersecurity, and risk. At SAFE, we empower individuals and teams with the freedom and responsibility to align their goals, ensuring we all move towards this goal together.
We operate with radical transparency, autonomy, and accountability—there’s no room for brilliant jerks. We embrace a culture-first approach, offering an unlimited vacation policy, a high-trust work environment, and a commitment to continuous learning. For us, Culture is Our Strategy—check out our Culture Memo_
to dive deeper into what makes SAFE unique.
Role Overview
SAFE is redefining how the world understands and manages cyber risk—moving from qualitative, manual processes to autonomous, AI-driven cyber risk management grounded in risk quantification.
We are hiring a Director of AI-Driven Sales Enablement to own and scale SAFE’s global sales enablement strategy as a core growth engine of the business.
This is a strategic leadership role, not a traditional enablement role. You will define how SAFE sells by embedding Command of the Message value selling and AI into every customer interaction, from first discovery to executive-level conversations.
You will turn SAFE’s thought leadership into institutionalized, repeatable selling motions that scale across regions, product segments, and partners.
You will ensure SAFE sellers sound less like product experts and more like solution providers and executive advisors.
What You Will Own:
- Enterprise Enablement Strategy & Governance
- Own SAFE’s global sales enablement strategy, aligned to ARR growth, enterprise expansion, and category leadership.
- Serve as the executive owner of Command of the Message as SAFE’s core sales methodology.
- Define enablement standards, operating rhythms, certification, and reinforcement models across all GTM roles.
- Ensure enablement is treated as a revenue discipline, not a support function.
- Seller Performance, Coaching & Scale
- Reduce ramp time and increase productivity through structured AI-driven onboarding, certification, and reinforcement.
- Define and implement AI-assisted coaching, call analysis, and deal inspection at scale.
- Ensure consistent execution across enterprise SDRs, account executives, and partner sellers globally.
- AI-Native Sales Execution
- Embed AI and agentic workflows into discovery, qualification, deal strategy, executive preparation, and forecasting.
- Ensure AI-driven tools enforce value discipline, rather than creating noise or feature selling.
- Partner with RevOps and Sales Leadership to integrate AI into daily seller workflows.
- Value & Quantification Enablement
- Translate SAFE’s CRQ, CTEM, and TPRM capabilities into sales motions grounded in value delivery.
- Enable sellers to consistently lead with quantified business benefits (cost reduction, risk reduction, revenue assurance/resilience).
- Ensure SAFE’s value narrative holds up in executive, regulatory, and board-level conversations.
- Content Architecture & Messaging Systems
- Own SAFE’s enablement content architecture: discovery frameworks, value drivers, required capabilities, competitive narratives, and executive talk tracks.
- Ensure content is AI-curated, contextual, and role-specific, surfaced at the moment of need.
- Partner with Product Marketing to maintain a single, coherent value narrative.
- Revenue Impact, Metrics & Accountability
- Define and own enablement KPIs tied directly to revenue outcomes.
- Use data to identify execution risk, skill gaps, and enablement ROI.
- Report the impact of enablement regularly to executive leadership.
- Organizational & Cross-Functional Leadership
- Build, lead, and scale a high-performing enablement team over time.
- Act as a partner to Sales Leadership, Product Marketing, RevOps, Product, and Executive Leadership.
- Serve as a visible change leader driving adoption of AI-native, value-based selling across SAFE’s GTM organization.
What We’re Looking For:
- 8–12+ years in Sales Enablement, Revenue Enablement.
- Experience scaling enablement in fast-growth, category-defining companies.
- Prior experience operating at Sr. Manager/Director-level scope, owning strategy across multiple segments or regions.
- Proven success in enabling complex, enterprise SaaS or cybersecurity sales motions.
- Direct experience implementing or scaling value-based selling frameworks (Command of the Message/MEDDPICC strongly preferred).
- Hands-on experience applying AI to sales execution, coaching, or enablement systems.
- Demonstrated ability to influence executive stakeholders and senior sales leadership.
- Background in product marketing, consulting, or sales leadership.
What Success Looks Like at SAFE:
- Command of the Message is institutionalized, not optional.
- Sellers consistently lead with quantified business outcomes, not features.
- Enablement measurably improves win rates, deal velocity, and forecast accuracy.
- AI is embedded into daily GTM execution across roles and regions.
- SAFE’s value narrative is consistent—from the first call to the economic buyer.
- SAFE continues to define the category for Autonomous Cyber Risk Management.
Why SAFE?
- Shape how one of the most innovative cyber risk management companies sells at scale.
- Operate at the intersection of AI, risk economics, and executive decision-making.
- High-visibility, high-impact leadership role tied directly to growth.
- Partner with leaders shaping the global future of cyber risk management.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.