Director, Brand Marketing

THE OPPORTUNITY

The Brand Marketing Director will be joining a close-knit team of experienced professionals to bring titles on console and PC to market. The ideal candidate is classically trained in brand development and marketing and will lead the marketing department in developing effective campaigns that will capture the attention of gamers. This role will work closely with internal teams including Product Team, Creative Services, Community, and PR, as well as external partners to elevate consumer positioning, branding, and promotions of our entire portfolio of games.

Key Responsibilities:

• Product Marketing Leadership: Oversee marketing team and all product marketing efforts including branding, advertising / paid media, social media, and influencer marketing for Daybreak's portfolio of games. Review and approve all go-to-market plans to ensure the alignment marketing strategies with new product launches, content updates, and promotions.
• Brand Development: Create and implement brand strategies from concept to execution, including brand identity, target audience identification, competitive market analysis, and product positioning. Lead team to ensure consumer messaging, creative positioning, and segmentation are consistently on brand across entire game portfolio.
• Performance Measurement / P&L Responsibility: Measure, analyze, and optimize marketing activities using advanced marketing tools and processes; evaluate and report on the financial impact of marketing campaigns. Evaluate all campaigns to ensure execution meets strategic and financial objectives. Serve as department budget owner; tracking and maintaining total spend to P&L.
• Creative Asset Management: Oversee and direct both internal and external creative teams in developing brand marketing assets, such as key art, trailers, logos, metadata, and other marketing collateral.
• Strategic Collaboration & Partner Relationships: Leader in fostering strong relationships with First Party and other partners to create new opportunities for marketing activations, promotions, and impact. Work collaboratively with studio direct reports, leadership, executive producers, and internal / external teams to establish and achieve marketing and business goals.
• Innovation and Best Practices: Drive innovation and strategic vision. Apply best practices and inspire team to seek and apply creative thinking from both within and outside the gaming industry to promote products effectively.
• Team Development: Oversee the development and mentorship of brand marketing team which includes brand marketing managers, associate brand marketing managers and marketing coordinators.

Requirements:

• Bachelor's degree, preferably in business, brand and marketing-related fields
• Minimum 10+ years of experience in brand management and traditional/digital marketing
• Must have 8+ years managing direct reports
• Experienced as P&L owner and ability to allocate and track marketing budgets to total spend
• Experience with working with licensed and original intellectual properties
• Demonstrated ability to multi-task and work cross-functionally with internal and external partners
• Enthusiasm and positive team work ethic is a must
• Microsoft Office Windows / Office (Outlook, Word, Excel); CRM / Email; PowerPoint; Adobe Photoshop skills required.