Director, Content Marketing

15 Minutes ago • 7 Years +
Digital Marketing

Job Description

Saviynt is seeking a hands-on, strategic, and creative Content Marketing Leader to build and scale a best-in-class content engine. This role involves developing programs to elevate brand awareness, fuel demand, and bring the brand voice to life across various channels, including thought leadership, SEO-driven content, integrated campaigns, and social storytelling. The Director will partner closely with Product Marketing, Integrated Marketing, Social, and Creative teams, and will be crucial in shifting the company's mindset towards storytelling and expertise.
Must Have:
  • Define and execute Saviynt’s content marketing function, setting strategy, processes, and priorities from scratch.
  • Partner with Product Marketing to translate technical expertise into compelling narratives, thought leadership, and campaign content.
  • Collaborate with Integrated and Digital Marketing to create high-impact, optimized content journeys that drive engagement and support global SEO/GEO strategies.
  • Bring a data-driven mindset to define KPIs, measure impact, and continuously optimize content performance.
  • Develop and manage a high-performing team of writers and content creators, while also writing and creating content.
  • 7+ years of B2B technology marketing experience with at least 3 years in a content leadership role.
  • Proven ability to connect marketing, product, and sales to create cohesive, audience-first narratives.
  • Deep understanding of SEO, content strategy, and the evolving B2B funnel.
  • Strong writing and editing instincts.
Perks:
  • Tremendous growth and learning opportunities
  • Challenging yet rewarding work
  • Welcoming and positive work environment

Add these skills to join the top 1% applicants for this job

account-management
talent-acquisition
content-strategy
game-texts
storytelling
incident-response
seo

Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the world’s leading brands, Fortune 500 companies and government institutions. For more information, please visit www.saviynt.com.

Saviynt is redefining what it means to secure identity in the AI era. We help the world’s largest organizations protect people, systems, and data across every cloud, every identity, and every interaction.

Are you ready to build and scale a best-in-class content engine from the ground up?

We're looking for a hands-on, strategic, and creative Content Marketing Leader to join Saviynt. This isn't just about managing a team; it's about being the chief architect and champion for a new content culture.

About the Role:

This person will develop programs that elevate awareness, fuel demand, and bring our brand voice to life across every channel, from thought leadership and SEO-driven content to integrated campaigns and social storytelling.

This is a highly collaborative role, partnering closely with Product Marketing, Integrated Marketing, Social, and Creative to create an ecosystem of content that engages audiences and drives measurable impact.

You’ll also play a pivotal role in shifting the company mindset from a deeply product-oriented culture to one that embraces the power of storytelling, expertise, and trust over feature lists and sales pitches.

Your Mission: Lead the Content Revolution at Saviynt

You'll be pivotal in shifting our company mindset from a deeply product-oriented culture to one that embraces the power of storytelling, expertise, and trust over feature lists and sales pitches. You will be the force that elevates awareness, fuels demand, and brings our brand voice to life across every channel.

The Impact You'll Drive:

  • Build & Own the Strategy: Define and execute Saviynt’s content marketing function, setting strategy, processes, and priorities from scratch.
  • Be the Storyteller: Partner with Product Marketing to translate technical expertise into compelling narratives, thought leadership, and campaign content that resonates with our audience.
  • Fuel Demand: Collaborate with Integrated and Digital Marketing to create high-impact, optimized content journeys—from ungated thought leadership to gated lead-gen assets—that drive engagement and support global SEO/GEO strategies.
  • Lead with Data: Bring a data-driven mindset to define KPIs, measure impact, and continuously optimize content performance based on intent signals.
  • Grow the Team: Develop and manage a high-performing team of writers and content creators, while also writing and creating content yourself.

What We Need You to Bring:

  • 7+ years of B2B technology marketing experience with at least 3 years in a content leadership role.
  • Proven ability to connect marketing, product, and sales to create cohesive, audience-first narratives.
  • Deep understanding of SEO, content strategy, and the evolving B2B funnel (including buying groups and intent signals).
  • Strong writing and editing instincts—you know what makes a story resonate and drive engagement.

If you are a driven, marketing-obsessed leader ready to take on this challenge and champion the audience-first approach, we want to hear from you.

Show us what you've built. Please share a link to your portfolio or examples of your work that demonstrate your strategic content leadership and storytelling impact in B2B tech.

Ready to get started?

If required for this role, you will:

  • Complete security & privacy literacy and awareness training during onboarding and annually thereafter
  • Review (initially and annually thereafter), understand, and adhere to Information Security/Privacy Policies and Procedures such as (but not limited to):

> Data Classification, Retention & Handling Policy

> Incident Response Policy/Procedures

> Business Continuity/Disaster Recovery Policy/Procedures

> Mobile Device Policy

> Account Management Policy

> Access Control Policy

> Personnel Security Policy

> Privacy Policy

Saviynt is an amazing place to work. We are a high-growth, Platform as a Service company focused on Identity Authority to power and protect the world at work. You will experience tremendous growth and learning opportunities through challenging yet rewarding work which directly impacts our customers, all within a welcoming and positive work environment. If you're resilient and enjoy working in a dynamic environment you belong with us!

Saviynt is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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