Director of Brand, Social & Community - Stumble Guys!

Scopely is seeking a Director of Brand, Social & Community for their Stumble Guys team in Barcelona. This role involves leading the brand vision, elevating community engagement, and managing the game's global social presence. The director will lead a team, develop global brand strategies, oversee content creation across platforms like TikTok and YouTube, manage the Creator Program, and analyze data to optimize strategies. The ideal candidate will have 5+ years of experience in brand, community, or social leadership, with strong communication, strategic, and organizational skills.

Must Have

• Lead, mentor, and inspire a team of community and social media managers.
• Develop and execute a global brand strategy.
• Lead the global social and community strategy.
• Oversee creation and curation of platform-specific content.
• Manage and scale the official Creator Program.
• Design and execute community events, contests, and activations.
• Monitor social trends and community sentiment.
• Collaborate with product, marketing, and live operations teams.
• Leverage analytics to measure impact and track KPIs.
• 5+ years of experience in brand, community, or social leadership, preferably in gaming.
• Experienced in leading diverse teams.
• Deep understanding of gaming culture, content creation, and major social/streaming platforms.
• Excellent communication and storytelling skills.
• Strategic and creative mindset.
• Exceptional organizational skills.
• Experience with Google Suite, Discord, TikTok, YouTube, Twitch, and social analytics tools.
• High proficiency in English.
• Ability to work in a hybrid role: 3 days per week in the office.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.

Stumble Guys is one of Scopely’s biggest and most beloved games, with millions of players around the globe. The game continues to grow as a leading global brand in gaming culture, with a passionate, vibrant, and creative community. Our team works every day to bring new and exciting experiences that bring us closer to our players.

What You’ll Do

As the Director of Brand, Social & Community for Stumble Guys, you will lead the brand vision, elevate community engagement, and own the game’s global social presence. You will work closely with a talented team to create an unforgettable global brand and ensure our community remains one of the most exciting in gaming.

Team Leadership

• Lead, mentor, and inspire a team of community and social media managers and content creators, fostering a collaborative and high-performing culture.
• Set clear goals, manage professional growth, and provide consistent feedback.
• Identify and manage relationships with external partners and vendors supporting brand, social, and community initiatives.
• Act as the voice of the players and creators to product and leadership teams, championing their needs and ideas.

Brand Management

• Develop and execute a global brand strategy that elevates Stumble Guys as a cultural touchstone in gaming and align with the game’s vision and strategy
• Ensure brand consistency across all touchpoints, from in-game experiences to marketing and partnerships.
• Partner with internal teams and external agencies to deliver impactful campaigns and activations that reinforce the brand’s voice and identity.
• Champion creativity and innovation to keep the brand fresh, bold, and culturally relevant.

Social And Community Management

• Lead the global social and community strategy, driving engagement, growth, and authenticity across all platforms.
• Oversee the creation and curation of platform-specific content (TikTok, YouTube, Instagram, Twitch, Discord, etc.), ensuring it resonates with players and reflects the brand identity.
• Manage and scale the official Creator Program, building strong relationships with influencers and content creators, and supporting them with resources to maximize their impact.
• Design and execute community events, contests, and activations that strengthen player loyalty and celebrate our players’ creativity.
• Monitor social trends and community sentiment, responding with agility to opportunities and challenges.
• Collaborate closely with product, marketing, and live operations teams to ensure player feedback and community insights inform decision-making.
• Promote inclusivity, positivity, and fun within the global Stumble Guys community.

Data Analysis And Reporting

• Leverage analytics to measure the impact of brand, social, and community initiatives.
• Track KPIs, sentiment, and engagement trends to optimize strategies.
• Provide regular reports and insights to senior leadership, highlighting successes and identifying opportunities.

What We’re Looking For

• 5+ years of experience in brand, community, or social leadership—preferably in gaming.
• Experienced in leading diverse teams to achieve ambitious goals and deliver impact.
• Deep understanding of gaming culture, content creation, and major social/streaming platforms.
• Excellent communication and storytelling skills, with the ability to inspire players, creators, and cross-functional partners.
• Strategic and creative mindset with the ability to translate data and insights into impactful strategies.
• Exceptional organizational skills to manage multiple projects in a fast-paced, global environment.
• Experience with Google Suite, Discord, TikTok, YouTube, Twitch, and social analytics tools.
• High proficiency in English.
• Hybrid role: 3 days per week in the office.

We create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

Employment is based solely on a person's merit and qualifications. We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.