Art Director, Social

The Art Director, Social is a creative leader responsible for developing and executing social-first concepts across platforms like TikTok and Instagram. This role involves directing a team of designers and creators, collaborating with clients, and ensuring strategic alignment with business objectives. The ideal candidate is passionate about design, storytelling, and social media craft, with a focus on innovation and continuous refinement of ideas.

Must Have

• Develop and communicate creative concepts optimized for social platforms.
• Direct and delegate to core creative services disciplines.
• Contribute to project design (storyboards, graphics, mockups, prototypes, QA).
• Balance strategic development with client objectives and platform requirements.
• Mentor and coach creative teams.
• Build relationships with clients and vendors.
• Lead and partner with designers, writers, and strategists.
• Participate in strategic brainstorming and campaign development.
• Stay at the forefront of social platform trends.
• Translate platform strategies into curated executions.
• Iterate on creative concepts with resilience.
• 4+ years formal education and 3+ years experience in design and interactive media.
• Deep knowledge of social platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube).
• Strong design portfolio with social media work samples.
• Experience leading a team.
• Experience meeting clients and presenting your work.
• Proficiency across graphic design, photography, video editing, and copywriting for social media.
• Aptitude for quick creative thinking and attention to detail.
• Strong organizational skills and ability to manage multiple projects.
• Proficiency with Mac OS, Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma.
• Understanding of motion design and video production workflows.
• Proven ability to build and maintain brand presence across digital platforms.

Good to Have

• Illustration skills in both electronic and traditional media.
• Collaborative spirit to elevate teammates' ideas.

Perks & Benefits

• Mentorship and team support to grow into a creative leader.
• Opportunity to contribute to innovative development of the creative department's social capabilities.

As an Art Director, Social, you're the creative force behind everything we put out into the digital world. You live and breathe social culture—you know what makes people stop scrolling, what stories resonate, and how to make each platform sing. You'll develop bold concepts, lead a talented team of designers and creators, and work with clients to bring their visions to life across TikTok, Instagram, and beyond. You're part strategist, part artist, part cheerleader—and you've got the mentorship and team to grow into a creative leader. If you're obsessed with design, storytelling, and the craft of social media, this is your role.

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You Will:

• Develop and communicate creative concepts optimized for social platforms while directing and delegating to core creative services disciplines
• Directly contribute to project design and development including creating storyboards, initial graphic concepts, mockups, prototypes, and provide QA of all creative deliverables
• Balance strategic development with client business objectives and platform-specific requirements
• Mentor and coach teams through project development and performance management
• Build relationships with clients, partner agencies, photographers, illustrators, influencers, and production vendors
• Contribute to the innovative development of the creative department's social capabilities
• Lead and partner with designers, production artists, content creators, writers, and social strategists
• Participate in strategic brainstorming, campaign development, creative brief development, and creative execution with a social-first mindset
• Stay at the forefront of social platform trends and translate platform strategies into curated executions for each channel (TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.)
• Iterate on creative concepts with resilience and resourcefulness, embracing feedback and continuously refining ideas until landing on something truly unique

You Have:

• 4+ years of formal education and 3+ years of experience in design and interactive media
• Deep knowledge of social platforms and how to execute effectively within each (TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.)
• Strong design portfolio with social media work samples
• Experience leading a team of designers, production specialists, writers, and content creators
• Experience meeting clients and presenting your work
• Experience with strategic brainstorming, campaign development, creative brief development, and creative execution
• Multi-hyphenate creative capabilities: proficiency across graphic design, photography, video editing, and copywriting—particularly within social media formats
• A proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
• Strong organizational skills with the ability to manage multiple projects simultaneously and a motivated dedication to the creative team
• Proficiency with Mac OS, Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma, and understanding of motion design and video production workflows
• Leadership abilities to foster learning and excellence among team members
• Illustration skills in both electronic and traditional media
• Proven ability to build and maintain a brand presence across digital platforms
• Collaborative spirit: you prefer to elevate your teammates' ideas and work together to strengthen creative solutions—no "hero ball" here

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect this team to work from an office 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid

If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html

If U.K. based: https://www.gov.uk/consumer-protection-rights

If Costa Rica based: https://www.consumo.go.cr/educacionconsumidor/consejospracticos.aspx