Lead - AI Transformation

Company description

Publicis Groupe https://www.publicisgroupe.com/en is a global leader in communication, founded in 1926. Positioned at every step of the value chain, from consulting to execution, Publicis Groupe combines marketing transformation with digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health - for easier connectivity and integration, fostering collaboration throughout the Groupe.

Overview

Job Title: Lead - AI Transformation

Location: Mumbai, India

Experience: 10+ years (with 2+ years in consulting on AI/ML, Generative AI, or applied data science)

About the Role

We are seeking a Generative AI Lead to drive the adoption, design, and deployment of AI-led solutions across marketing workflows including Creative, Media and business transformation initiatives. The role requires a blend of strategic thinking, and hands-on knowledge of Predictive & generative ecosystem AI creative problem-solving — someone who can translate complex AI capabilities into scalable, high-impact business outcomes.

Key Responsibilities

• Define and execute the Generative AI roadmap for the organization, identifying high-value use cases across marketing, creative, operations, and data ecosystems.
• Work with APAC & global team to roll out our global AI systems & initiatives at local market. (LLM-based tools, content generation, personalization, data synthesis, prompt engineering frameworks).
• Partner with creative, data, and technology teams to prototype and productionize AI-driven workflows (text, image, video, or code generation).
• Consult clients - AI overview sessions, workshops to solve their business and marketing challenges with AI solutions and AI powered customer experiences.
• Act as an internal AI evangelist — running workshops, training sessions, and proof-of-concept demos to drive AI literacy across teams.
• Work with internal teams across agencies to help them adopt the right tools for their purposes, as well as help them solution for customer experience ideas.
• Establish AI usage guidelines ensuring responsible, explainable, and ethical deployment of models within organizational frameworks.

Required Skills & Experience

• 10+ years of experience in technology, data science, or digital transformation, with at least 2+ years in AI/ML or Generative AI applications.
• Strong understanding & experience consulting about LLMs, synthetic image & voice video and music generation, prompt engineering.
• Strong understanding of upcoming agentic solutions experiences such as LangChain.
• Experience integrating AI into marketing, creative, operations, and data ecosystems would be an added advantage.
• Ability to communicate technical concepts to non-technical stakeholders with clarity and business impact.
• Understanding of AI governance, IP, and ethical implications.
• Experience working in agency, consulting, or enterprise digital transformation environments is a plus.

Preferred Background

• Bachelor’s/Master’s degree.
• Prior experience in a consulting, marketing, or digital innovation setup.

What We Offer

• Opportunity to shape the future of AI-driven transformation in marketing and communications.
• Collaborative, innovation-first culture with global exposure.
• Access to cutting-edge AI platforms and experimentation environments.