Manager, Product Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

At PayPal, we're seeking a dynamic Product Marketing Manager to join our team and lead our verticalized product marketing strategy for PayPal's Checkout products. In this role, you'll be responsible for crafting compelling narratives that resonate with key industries and verticals, helping to drive adoption and growth across diverse market segments. You'll work cross-functionally with sales, product, and marketing teams to deeply understand customer needs across different verticals and translate PayPal's value proposition into industry-specific messaging and go-to-market strategies.

Job Description:

Essential Responsibilities:

• Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
• Own and manage product roadmaps, prioritization, and discussions with stakeholders
• Identify and quantify new opportunities based on market trends, customer needs, and research
• Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
• Advocate for customer needs and insights to guide product development and marketing strategies
• Monitor competitors and industry trends to refine positioning and messaging
• Measure the success of go-to-market initiatives and their impact on product adoption and revenue
• Ensure legally approved messaging and guidance is developed and maintained across channels

Expected Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred Qualification

Key Responsibilities

• Develop and execute verticalized marketing strategies for PayPal's Checkout products, tailoring messaging and value propositions to address the unique needs of priority industries and market segments.
• Collaborate with sales leadership to identify, prioritize, and develop deep expertise in key verticals, becoming an internal subject matter expert on industry-specific challenges, trends, and opportunities.
• Serve as the voice of the customer for targeted verticals by conducting customer interviews, market research, and competitive analysis to inform product development and marketing strategies.
• Create compelling, industry-specific content including sales collateral, case studies, white papers, and digital assets that clearly articulate PayPal's value proposition for each vertical.
• Partner with product teams to influence roadmap prioritization based on vertical-specific customer needs and market opportunities.
• Collaborate with marketing to develop and execute targeted campaigns, events, and programs that resonate with specific industries and drive business results.
• Analyze performance metrics and market feedback to continuously refine vertical strategies and messaging frameworks.
• Collaborate with cross-functional teams to ensure consistent messaging and positioning across all customer touchpoints and marketing channels.

Preferred Qualifications

• 5+ years of experience in product marketing in the payments, fintech, or SaaS industries.
• Proven track record of translating complex technical products into clear, compelling value propositions
• Strong research and analytical skills with experience gathering customer insights and translating them into actionable marketing strategies.
• Exceptional written and verbal communication skills, with the ability to craft persuasive narratives for different audiences and industries.
• Experience working directly with sales teams to develop effective enablement tools and strategies that drive business results.
• Demonstrated ability to influence cross-functional stakeholders without direct authority and navigate complex organizational structures. S
• trong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com

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The US national annual pay range for this role is $100,500 to $173,250

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us

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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

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Who We Are:

Click Here

to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com

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Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community

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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.