Sr Manager, Product Marketing - XO

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a or Venmo account balance, and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our , Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job leads complex projects requiring an understanding of current business trends and collaborates with cross-functional teams to resolve product marketing challenges. They develop strategies that improve global processes and analyze customer feedback to refine product messaging. This role also involves mentoring junior team members, ensuring adherence to best practices in product marketing.

Job Description:

Essential Responsibilities:

• Partner with Product, Marketing, and Sales teams to drive product commercial success
• Champion customer needs to ensure products address key pain points and deliver value
• Develop and execute go-to-market plans for new product launches and feature updates
• Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
• Collaborate with client-facing teams to gather customer feedback and refine product positioning
• Support the launch of new markets and offers by coordinating with global and regional teams
• Lead the prioritization and execution of marketing campaigns to increase adoption and market share
• Provide expertise on product capabilities, value propositions, and best use cases
• Monitor product performance metrics and identify opportunities for growth and optimization
• Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies

Expected Qualifications:

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred Qualification:

Role Summary:

is seeking a Senior Manager, Product Marketing to lead the consumer-focused strategy for Agentic Commerce. This is a forward-thinking role designed for a strategic product marketer who can anticipate how AI agents will fundamentally transform how consumers discover, evaluate, and purchase products in the next decade.

Reporting to the Director, Product Marketing, Core Products, you'll be part of the team responsible for one of 's most strategic consumer offerings. As pioneers the era of agentic commerce - where intelligent AI agents transact on behalf of consumers - you'll shape how we position as the trusted payment platform that powers these autonomous shopping experiences.

What You'll Do

Inbound Strategy & Market Intelligence

• Partner with Consumer Insights teams to develop research strategies that uncover how AI agents will change shopping behaviors and purchase decision-making processes
• Collaborate with Product teams during roadmap planning to influence agentic commerce feature prioritization based on consumer needs and competitive analysis
• Partner with UX teams to ensure agentic commerce experiences are intuitive and build consumer trust
• Act as the voice of the consumer in product development discussions, ensuring solutions address real consumer pain points

Product Positioning & Value Proposition Development

• Develop compelling product positioning that differentiates 's agentic commerce capabilities from competitors and clearly communicates consumer benefits
• Translate complex AI agent functionality into clear, consumer-friendly value propositions that emphasize trust, convenience, and control
• Message Testing & Optimization: Iterate on messaging through A/B testing and performance analysis, ensuring maximum resonance with target audiences
• Build value propositions that position as the trusted enabler of autonomous commerce experiences across the marketing funnel

Go-to-Market Strategy & Launch Orchestration

• Lead and execute comprehensive GTM strategies for agentic commerce products and features, coordinating across Product, Commercial, Brand Marketing, Performance Marketing, and Communications teams
• Partner with Creative and Content teams to develop marketing assets that clearly communicate agentic commerce value propositions across awareness, consideration, and conversion touchpoints
• Coordinate with Legal, Compliance, and Risk teams to address consumer protection concerns and regulatory requirements
• Work with Customer Experience teams to design support systems and educational content that help consumers understand and adopt

Growth & Lifecycle Optimization

• Partner with Performance Marketing teams to develop acquisition campaigns that effectively communicate agentic commerce benefits and drive consumer trial
• Collaborate with Lifecycle Marketing teams to create engagement campaigns that increase AI agent usage, build consumer confidence, and drive repeat transactions
• Orchestrate optimization programs based on consumer feedback and usage data to improve agentic commerce experiences and drive business growth

Required Qualifications

• 10-12 years of marketing experience with strong focus on consumer insights, market research, and emerging technology adoption
• Proven track record in fintech, payments, or consumer technology with experience launching products that require significant consumer behavior change
• Experience with AI/ML product marketing, machine learning, or autonomous technology products to consumers with focus on trust and adoption drivers
• Strong inbound product marketing experience with demonstrated ability to influence product roadmap through customer insights, competitive intelligence, and research
• Full product lifecycle experience with demonstrated success from product ideation and development through launch, growth, and optimization phases
• AI-native and tech-first approach with ability to drive technology adoption and data-driven decision making across teams and markets
• Strong project management and organizational skills for coordinating complex initiatives across a highly matrixed organization

Preferred Qualifications

• MBA or advanced degree in Marketing/Business
• Experience at companies that have successfully launched AI-powered consumer products or services
• Background in emerging technology adoption research or future consumer behavior prediction

Travel Percent:

0

• is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com

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The US national annual pay range for this role is $123,500 to $212,850

does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us

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For the majority of employees, 's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At , we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

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Who We Are:

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to learn more about our culture and community.

Commitment to Diversity and Inclusion

provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com

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Belonging at :

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at .

Any general requests for consideration of your skills, please Join our Talent Community

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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.