Marketing Manager

2 Months ago • 3 Years + • Marketing

Job Summary

Job Description

This role involves strategizing and executing marketing campaigns for 『Delta Force』 in Japan, encompassing various tasks from strategy development, planning, production management, and performance measurement. Responsibilities include analyzing target audiences and market trends, planning and executing marketing events, managing advertising campaigns, and optimizing ad creatives. The role also involves coordinating with internal teams and external partners, requiring strong communication skills. The ideal candidate should have at least three years of marketing experience in the Japanese gaming industry, particularly with a focus on FPS games. They should be passionate about the gaming industry and be proficient in Japanese and ideally have experience with console game publishing.
Must have:
  • 3+ years of marketing experience in Japanese game industry
  • Experience with FPS games
  • Strong Japanese language skills for business use
Good to have:
  • Proficiency in Chinese or English
  • Experience in Japan for study, work, or living
  • Experience publishing console games

Job Details

What the Role Entails

  • 『Delta Force』の日本向けプロモーション担当として、ゲームに関連するプロモーションの戦略立案、企画立案、制作進行、効果測定、宣伝施策実行まで幅広い業務に関わっていただきます

  • 戦略立案 各バージョンやリソース状況、ゲーム運営の目標やプロモーションの全体スケジュールなどに基づき、ターゲットおよび効果の分析、戦略の立案/実行

  • 企画/制作進行 インフルエンサーマーケティング、広報、オフラインイベント、OOH広告など、各種施策の企画や進行管理

  • Web広告(UA)のデータ分析/出稿運用管理 運用型広告のメディア、広告クリエイティブやローカライズなどの継続的な最適化やデータ分析で広告効果の最大化

  • 市场营销事件 结合每个版本和资源情况、游戏运营目标、端外整体节奏,制定市场创意事件,精准把握目标用户的需求及执行。

  • 宣发企划与执行 品牌策略策划及落地执行,包括不限于KOL营销、公关、线下活动、户外广告等。

  • UA数据分析与广告投放管理 持续改进和优化UA投放渠道、广告素材创意、本地化内容,跟踪和分析投放数据,提升投放成效。

Who We Look For

  • 必須条件

  • 日本ゲーム業界でのマーケティング担当経験3年以上

  • ゲーム、特にFPSが好きでやりこんでいる方

  • 市場感度や戦略立案力に優れた方

  • ビジネスレベルでの日本語能力

  • 高いコミュニケーション能力があり、関係各部署とのやり取りを円滑にできる方

  • 歓迎条件

  • 中国語または英語でのコミュニケーションが可能な方は

  • 日本での留学・就業・生活経験がある方

  • 日本向けコンソールゲームのパブリッシング担当経験、PlayStationやXboxなどのプラットフォームに詳しい方

  • 3年以上游戏日本市場营销经验。

  • 有丰富的游戏经验,特别是射击品类,具备出色的市场敏锐度和策略能力,善于沟通,团队合作意识强。

  • 具备日語沟通能力,可以将日语作为工作语言。

  • 有日本留学/生活/工作背景尤佳。

  • 有中文或英語沟通能力尤佳。

  • 有主机游戏发行经验,对PlayStation,Xbox等平台熟悉尤佳。

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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About The Company

TiMi Studio Group, a subsidiary of Tencent Games, is a leading global video game development and operation team that strives to improve global players’ entertainment quality. Headquartered in Shenzhen, China, with North American offices in Los Angeles, Montréal and Seattle, TiMi creates high quality, high fidelity and highly creative games across a wide variety of genres and multiple platforms. Founded in 2008, TiMi has developed a string of hit titles including Honor of Kings, Call of Duty: Mobile and Pokémon UNITE.

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