Marketing Planner - Cross-industry Collaboration Direction - Miracle Nikki
Job Description
- Participate in annual IP collaboration planning, communication, and implementation for Nikki series projects.
- Identify and secure suitable IP collaboration projects.
- Responsible for game cooperation and client expansion.
- Conduct cross-industry collaborations via marketing activities, brand linkages, and joint promotions.
- Manage internal and external communication and project implementation for collaboration projects.
- Coordinate processes and supervision standards for game IP collaborations.
- Independently drive internal/external communication and marketing plan execution for collaboration projects.
- 2-3+ years of experience in IP collaboration, cross-brand, or cross-industry co-branding project planning.
- Successfully led at least 1-2 in-game IP collaboration projects or co-branding/cross-marketing cases.
- Familiar with the IP market and possesses IP resource reserves.
- Understands Nikki series IP products and user profiles, with strong public opinion perception.
- Capable of independent external communication and project management.
- Excellent integrated marketing thinking, planning, negotiation, public relations, coordination, and communication skills.
- Strong online and offline operation capabilities.
- Strong scheduling management, information collection, problem analysis, and problem-solving abilities.
- High resilience to pressure.
Job Description
1. Based on the version planning and IP tone of the Nikki series projects, participate in the annual IP collaboration planning, communication, and implementation, helping the project find suitable collaboration partners.
2. Responsible for game cooperation and client expansion, carrying out cross-industry collaborations through marketing activities, brand linkages, and joint promotions.
3. According to project requirements, complete internal and external communication and project management for collaboration projects, and coordinate the process and supervision standards for game IP collaborations.
4. Collaborate with external partners and various internal departments, independently promoting internal and external communication and the implementation of marketing plans for collaboration projects.
Job Requirements
1. 2-3+ years of experience in IP collaboration, cross-brand collaboration, or cross-industry co-branding project planning, having led at least 1-2 in-game IP collaboration projects and related co-branding, cross-marketing, or co-developed product cases.
2. Successfully led in-game collaborations, familiar with the IP market, and possesses certain IP resource reserves.
3. Familiar with and understands the product and user profile of the Nikki series IP, with strong public opinion perception.
4. Able to independently complete relevant external communication and project management, ensuring smooth project implementation through internal and external communication and collaboration.
5. Possess excellent integrated marketing thinking and planning ability, with strong negotiation, public relations, coordination, and communication skills, and strong online and offline operation capabilities.
6. Strong scheduling management ability, strong information collection, problem analysis, and problem-solving abilities, and high resilience to pressure.
