Marketing Programs Manager

The Marketing Programs Manager at HYCU will develop and execute multi-channel campaigns to attract new prospects and engage existing customers globally. This role involves close collaboration with sales, product, and customer success teams to shape messaging, create data-driven campaigns, and optimize conversion rates. Responsibilities include developing engaging content, ensuring consistent user journeys, managing budgets, and supporting channel marketing initiatives. The ideal candidate is a proactive, adaptable leader passionate about driving results in a SaaS environment, contributing to HYCU's growth in multi-cloud and SaaS data protection.

Must Have

• 2-5 years in B2B SaaS or technology marketing, with hands-on experience managing multi-channel campaigns globally
• Proven success driving both new business and customer expansion/up-sell programs
• Strong understanding of customer journey, segmentation, and fan/community engagement best practices
• Data-driven approach to campaign analysis and optimization
• Exceptional cross-functional teamwork and project management skills
• Proficiency in marketing automation platforms, CRM (Salesforce, Marketo, etc.), and analytics tools
• Experience coordinating global marketing activities and working with distributed/multicultural teams

Good to Have

• Experience with channel marketing or reseller programs
• Track record of building customer advocacy, referral, or loyalty initiatives
• Background in digital experience, community, or fan-focused engagement

Perks & Benefits

• Medical benefits
• Dental benefits
• Vision benefits
• Life Insurance
• 401K match
• Generous time off
• Career development programs
• Inclusive global culture
• Equity program participation

Why Join HYCU?

HYCU is the fastest-growing leader in the multi-cloud and SaaS data protection as a service industry. By bringing true SaaS-based data backup and recovery to on-premises, cloud-native, and SaaS IT environments, the company provides unrivaled data protection, migration, disaster recovery, and ransomware protection to thousands of companies worldwide. The company's award-winning R-Cloud platform eliminates complexity, risk, and the high cost of legacy-based solutions, providing data protection simplicity to make it the #1 SaaS Data Protection platform. With an industry leading NPS score of 91, HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com.

Overview

The Marketing Programs Manager develops and executes multi-channel campaigns that attract new prospects and deepen engagement with existing customers. This role works globally across time zones and regions, partners closely with resellers, and owns programs designed to drive acquisition, upsell, and customer loyalty.

What You’ll Do:

• Plan, execute, and measure integrated marketing programs for both new business and customer expansion initiatives
• Collaborate with sales, product, and customer success teams to shape messaging for prospects, customers, and resellers
• Use audience insights and market trends to create campaigns that connect with target segments, improve fan/customer experience, and increase brand loyalty
• Track, analyze, and report on campaign performance metrics; use data to refine strategies, optimize conversion rates, and maximize ROI
• Develop engaging content and digital assets for email, web, advertising, webinars, and social platforms
• Ensure consistent user journeys and experiences from initial prospect engagement to ongoing customer nurture
• Oversee campaign budgets, timelines, and resources for efficient execution
• Support channel/reseller marketing and partner initiatives as needed

What We’re Looking For:

• 2-5 years in B2B SaaS or technology marketing, with hands-on experience managing multi-channel campaigns globally
• Proven success driving both new business and customer expansion/up-sell programs
• Strong understanding of customer journey, segmentation, and fan/community engagement best practices
• Data-driven approach to campaign analysis and optimization
• Exceptional cross-functional teamwork and project management skills
• Proficiency in marketing automation platforms, CRM (Salesforce, Marketo, etc.), and analytics tools
• Experience coordinating global marketing activities and working with distributed/multicultural teams

It’s Great if You Have

• Experience with channel marketing or reseller programs
• Track record of building customer advocacy, referral, or loyalty initiatives
• Background in digital experience, community, or fan-focused engagement
• This role is designed for a proactive, adaptable marketing leader who thrives in a SaaS environment and is passionate about driving results across global audiences

Attributes of a Successful HYCUer in this role:

• Self-starter and strategic thinker who thinks outside the box
• Takes responsibility and ownership for driving successful outcomes. You’re results-driven with a winning attitude
• Team player! You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
• Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation
• Obsessed with being customer-focused – We know our customers and are advocates for their voice and point of view across HYCU
• Intellectual curiosity, always open for continuous learning/growth mindset

Who We Are:

Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture. We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.

The following is how we approach each Core Value:

• Authenticity – To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally, authenticity in relationships: ensuring that we are honest and do what we say we’re going to do.
• Grit – To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whether it’s staying late to help a colleague or customer or finding a better process and making sure it’s communicated cross-functionally. You just have to do it and love it…and never stop trying.
• Empathy – We need to care about each other, about our clients, about our business, and about the world around us. That might seem like a tall order, but if we don’t live in a constant state of empathy, if we don’t strive to truly put ourselves in another person’s shoes, we cannot truly serve the market.

"We are at our best when we stay true to our Core Values."~ Simon Taylor, CEO

What We Offer:

Come work for one of CRN’s “Cloud 100 Companies for 2025”. At HYCU you’ll have the opportunity to build your career with a “Visionary” B2B SaaS company from Gartner’s Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including Medical, Dental, Vision, Life Insurance, 401K match, generous time off, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.

Pay Transparency

The anticipated cash compensation range for this position is $75,000-$98,000 annually. The cash compensation package includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HYCU's bonus plan for eligible roles. In addition to cash compensation, all roles are eligible to participate in HYCU’s equity plan and benefits program. Individual compensation packages are determined by a combination of factors unique to each candidate, including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for the position across all US locations. Actual compensation may deviate from this range based on experience, skills and qualifications.