Mobile Game User Acquisition Coordinator

7 Months ago • 3 Years + • Marketing

Job Summary

Job Description

Mobile game user acquisition coordinator with 3+ years of experience in managing UA campaigns across multiple platforms, optimizing for ROI and LTV, strong analytical skills.
Must have:
  • Mobile Game UA
  • Campaign Management
  • Data Analysis
  • ROI Optimization
Good to have:
  • Creative Testing
  • App Store Opt.
  • AdMon Experience
  • Additional Languages
Perks:
  • Remote-friendly Culture
  • State-of-art Offices

Job Details

Overview

We are a rapidly growing mobile gaming studio focused on the mid-core multiplayer FTP space. As we continue our growth, we are looking for a talented, ambitious and experienced Mobile Games User Acquisition Coordinator to help us with our games’ growth.The position can be remote, or you can join us at our brand new state-of-art offices in YAS Island, near Dubai, UAE. You will collaborate closely with cross-functional teams, including product, design, data science, and community management, to drive strategic growth initiatives.

    What you will do:

    • Lead the end-to-end execution of user acquisition (UA) campaigns across various platforms, including Google Ads, Meta, Apple Search Ads, Unity, and more.
    • Manage and optimize UA efforts for assigned mobile game titles from soft launch through post-launch growth, ensuring campaigns meet Return on Ad Spend (ROAS) and Lifetime Value (LTV) targets.
    • Analyze performance data to drive continuous improvement and optimization of ongoing UA campaigns
    • Oversee creative testing strategies and manage the full creative process from ideation to deployment, including working with in-house artists and external agencies
    • Spearhead App Store Optimization (ASO) efforts to improve organic visibility and conversions across iOS and Google Play stores
    • Monitor and report on key performance indicators (KPIs) and adjust strategies to optimize growth
    • Stay current with the latest trends and innovations in mobile user acquisition, mobile advertising, and mobile gaming markets.

    What you need to have:

    • 3+ years of experience in mobile game user acquisition, preferably in diverse genres and game types.
    • Proven expertise in managing UA campaigns through different stages of a mobile game’s lifecycle, from soft launch to scale.
    • Strong analytical skills with experience working in a metric-driven role focused on optimizing for ROI, ROAS, and LTV.
    • Familiarity with creative testing, ad optimization, and campaign management across multiple platforms and networks.
    • Experience in App Store Optimization (ASO) and familiarity with AdMon is a plus.
    • Fluent in English, verbal and written. (Additional languages, an advantage)
    • Motivated, organized and a “get things done” approach.
    • Creativity, out of the box thinking and good writing skills.

    About Yallaplay:

    At YallaPlay, we create exciting mobile games that bring joy to millions of players worldwide. Founded in Austin, Texas, we’ve since expanded to Brazil and the UAE, growing our diverse and talented team of creators. We pride ourselves on a fun and collaborative work environment, with a remote-friendly culture and a dedication to producing high-quality, engaging games. Our current titles, including “Spades Masters” (iOS/Android), have been enjoyed by millions of players globally. Join us as we continue to develop new and innovative games that redefine the mobile gaming experience.

      Similar Jobs

      Handy Games - Narrative Game Designer

      Handy Games

      Giebelstadt, Bavaria, Germany (On-Site)
      4 Weeks ago
      Voodoo - Freelance Game Designer - New Games

      Voodoo

      Paris, Île-de-France, France (Remote)
      2 Months ago
      Sports Interactive - Senior Software Engineer (Graphics)

      Sports Interactive

      London, England, United Kingdom (Hybrid)
      2 Months ago
      Ruby game studio - Game Designer (on-site)

      Ruby game studio

      İzmir, İzmir, Türkiye (On-Site)
      5 Months ago
      Hive Innovative Group - Senior game developer

      Hive Innovative Group

      Cairo, Cairo Governorate, Egypt (On-Site)
      9 Months ago
      Fanatee - Influencer Marketing Intern

      Fanatee

      (Remote)
      3 Months ago
      Scopely - Data Science Manager, Marketing Analytics

      Scopely

      Barcelona, Catalonia, Spain (Hybrid)
      2 Months ago
      Sphere Entertainment Co - Director Integrated Marketing Strategy - Advertising & Sponsorship

      Sphere Entertainment Co

      Burbank, California, United States (On-Site)
      6 Days ago
      PearlAbyss - [Pearl Abyss Europe] Marketing Manager

      PearlAbyss

      Amsterdam, North Holland, Netherlands (On-Site)
      3 Months ago
      The Walt Disney Company - Shopper Marketing, Retail, and E-commerce Intern

      The Walt Disney Company

      Paris, Île-de-France, France (On-Site)
      4 Weeks ago

      Get notifed when new similar jobs are uploaded

      Similar Skill Jobs

      Playrix - Lead Unity Software Engineer (Gameplay)

      Playrix

      Armenia (Remote)
      6 Months ago
      Gym Class VR - Senior 3D Artist - Generalist

      Gym Class VR

      Austin, Texas, United States (On-Site)
      10 Months ago
      Google - Senior Staff Visual Designer, Search UX Foundations

      Google

      Mountain View, California, United States (On-Site)
      1 Week ago
      GameDuell - Game UI Artist (Unity 2D)

      GameDuell

      Berlin, Berlin, Germany (Hybrid)
      1 Month ago
      Airlab Inc  - Gameplay Programmer (Mobile)

      Airlab Inc

      Montreal, Quebec, Canada (On-Site)
      9 Months ago
      Appirits - 2D Illustrator

      Appirits

      Shibuya, Tokyo, Japan (On-Site)
      4 Weeks ago
      Meta - Network Production Engineer, Network Infrastructure

      Meta

      Menlo Park, California, United States (On-Site)
      5 Months ago
      Google - Research Data Scientist, Cloud Security

      Google

      San Francisco, California, United States (On-Site)
      6 Days ago
      NVIDIA - Solutions Architect for NCP

      NVIDIA

      Dubai, Dubai, United Arab Emirates (On-Site)
      1 Week ago
      NVIDIA - Senior Site Reliability Engineer - DGX Cloud

      NVIDIA

      Santa Clara, California, United States (Remote)
      1 Day ago

      Get notifed when new similar jobs are uploaded

      Jobs in Worldwide

      Looks like we're out of matches

      Set up an alert and we'll send you similar jobs the moment they appear!

      Marketing Jobs

      WebFX - Jr. Digital Marketing Specialist - Strategy Track

      WebFX

      Harrisburg, Pennsylvania, United States (On-Site)
      6 Months ago
      Expedia - Partner Success Associate - Spanish and English fluency required

      Expedia

      Chicago, Illinois, United States (Hybrid)
      6 Months ago
      Bombay Play - Performance marketing manager

      Bombay Play

      Bengaluru, Karnataka, India (On-Site)
      7 Months ago
      Anthology  Inc  - Customer Engagement Program Manager

      Anthology Inc

      Bogotá, Bogota, Colombia (Remote)
      4 Weeks ago
      Crunchyroll - Senior Manager, Partnership Marketing - LATAM

      Crunchyroll

      Mexico City, Mexico City, Mexico (On-Site)
      5 Months ago
      Google - Account Product Strategist, Large Customer Sales

      Google

      Mexico City, Mexico City, Mexico (On-Site)
      1 Week ago
      USE Insider - Technical Support Specialist - English Speaker (Hybrid)

      USE Insider

      İstanbul, İstanbul, Türkiye (On-Site)
      6 Months ago
      Thatgamecompany - Brand Strategist - China

      Thatgamecompany

      Shanghai, Shanghai, China (On-Site)
      4 Weeks ago
      The Walt Disney Company - Data & Audience Strategy Internship

      The Walt Disney Company

      Montévrain, Île-de-France, France (On-Site)
      4 Days ago
      Scopely - Senior Performance Marketing Specialist

      Scopely

      California, United States (Hybrid)
      1 Month ago

      Get notifed when new similar jobs are uploaded

      About The Company

      YALLAPLAY is a mobile gaming company focused on AI driven sustainable gaming models. The company has developed its own full-fledged proprietary gaming engine to support its growing games portfolio. Its first mobile game, Tarneeb Masters (iOS & Android), is a success with over 3 million users and continues to grow. The company recently launched its second title Spades Masters (in Beta).


      The company has attracted several rounds of VC funding as it continues on its growth trajectory.

      View All Jobs

      Get notified when new jobs are added by YallaPlay

      Level Up Your Career in Game Development!

      Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

      Job Common Plug